Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform

Retail giant Walmart, which perfected the business model of driving down costs to dominate the market, has been surpassed by e-commerce leader Amazon, which just became the largest retail seller outside of China. Driven by a surge in online shopping during the global COVID-19 pandemic, Amazon raked in $610+ billion over the year ending in June, according to FactSet. Walmart just posted sales of $566 billion for the year ending in July. Both are eclipsed by Chinese online retailer Alibaba, the world’s top seller. Continue reading Amazon Bests Walmart as Top Retail Seller Outside of China

The surge in online shopping due to COVID-19 allowed e-commerce giant Amazon to raise its advertising rates in May 50+ percent from a year earlier. The leap, as reported by Marketplace Pulse, is more grist for lawmakers trying to require Amazon to pay higher taxes. Amazon is expected to reap about $578 billion this year, according to eMarketer. The increased competition is leading even big brands like Procter & Gamble and Clorox to spend “billion-dollar advertising budgets” on Amazon to fend off smaller rivals. Continue reading Amazon Advertising Rates, Revenues Jump Due to COVID-19

Amazon is so overwhelmed by orders that it’s trying to slow down demand. CommerceIQ’s Guru Hariharan said the growth of the last few months would ordinarily take years, comparing it to a “a run on the bank.” Not all products are available, and some will take weeks to deliver. Amazon has earmarked supplies for Amazon Fresh and Whole Foods and, for some products, prioritized customers with recurring orders. It’s also changed its website to discourage buying, even cancelling Mother’s Day and Father’s Day promotions. Continue reading Amazon Tries to Temporarily Tamp Down Consumer Demand

It seems as though the holiday online shopping competition is already revving up. Walmart will soon release a new program to compete with the Amazon marketplace, which boasts 40 percent control of the U.S. e-commerce market. On Walmart’s own marketplace site, vendors pay a fee to list goods. Soon, the prices of some of these goods will temporarily lower, but the vendors will still be paid in full with Walmart subsidizing the difference, according to a description of the plan obtained and reported by Bloomberg. 

Continue reading Walmart Aims to Take On Amazon by Subsidizing Vendors

Amazon’s search algorithm can make or break a product. Sources are now saying that the tech behemoth adjusted its system late in 2018 so that products that bring it bigger profits get the most visibility. That could include Amazon’s own brands over products that might be more relevant and popular. The tweak in the algorithm took place against the backdrop of ongoing tensions between the executives running Amazon’s retail businesses, who wanted the switch, and those at A9, the company’s search team, who did not. Continue reading Tension Over Algorithm Roils Amazon Retail, Search Teams

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon’s Prime program that offers two-day shipping to its 100 million members has become a standard that other retailers have struggled to meet. Last year, Target, Walmart and many Google Express vendors started offering two-day delivery, some of it free. The latest company to do so is Overstock.com, which claims it can reach 99 percent of the U.S. in two days from one distribution center in Kansas City, Kansas. In comparison, Amazon operates 75 fulfillment centers and 25 sortation centers. Continue reading Amazon’s Two-Day Delivery Sets the Bar for Today’s Retailers

Hackers are reportedly targeting third-party sellers on Amazon by using stolen email and password credentials (available for purchase from previous hacks via the “Dark Web”) in a scam to post fake product deals online and pocket cash. Thieves have changed the bank info of active sellers on Amazon to steal amounts up to tens of thousands from each and have hacked less active sellers to post merchandise that does not exist, offering products at steep discounts. While PayPal and eBay have been targeted by hackers in the past, cybersecurity experts indicate that Amazon is becoming a new target. Continue reading Third-Party Sellers on Amazon Become Latest Hacking Target