To avoid having their ads appear next to offensive online material, companies now stipulate the type of web content — or even specific websites — they want to avoid. Blacklists have always existed but are getting longer and more specific for many advertisers. That’s a problem for numerous large and small news publishers, who find their outlets avoided by advertisers in favor of less controversial lifestyle publications. Colgate-Palmolive, Subway and McDonald’s are among many companies blocking digital ads in hard news. Continue reading Advertisers Blacklist Hard News, Migrate to Lifestyle Pubs

Amazon introduced Alexa for Hospitality this week, a new version of its virtual assistant designed specifically for the hotel industry. Alexa for Hospitality will initially be offered on an invitation basis to locations such as hotels and vacation rentals. The voice assistant will be customized per hospitality location so that customers can interact with an Echo smart speaker to easily adjust room controls, order room service, request housekeeping, ask location-specific questions, contact the front desk, check out, and more. Continue reading New Version of Alexa Coming to Hotels With Echo Speakers