Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

Groupon announced it has begun its search for a new CEO to replace Andrew Mason. Groupon’s stock has fallen more than 75 percent since its IPO, including a 20 percent drop after reporting its fourth-quarter earnings. The company may need to effectively transition from its past as a daily deals company to a future more focused on standing deals, discounted product sales and international business. Continue reading Groupon Changes Business Plans as Search for CEO Begins