MasterImage 3D Archives

Digital Hollywood: VR/AR Today and Five Years In the Future

By Debra Kaufman
October 22, 2015

VR experts at a Digital Hollywood panel described the challenges with virtual reality today and predicted how it’ll progress in the next five years. Moderated by iCinema Ventures founder Bruce Greenberg, the panelists were upbeat about future prospects at the same time they warned of the pitfalls, including how VR ubiquity could lessen its value. The conversation eventually focused on the tensions between hardware manufacturers enabling the VR experience and content creators working within technical limitations. Continue reading Digital Hollywood: VR/AR Today and Five Years In the Future

Has MasterImage 3D Created the Best Glasses-Free 3D Yet?

By Rob Scott
August 30, 2011

MasterImage 3D is developing a 3D screen for smartphones and tablets that doesn’t require special glasses.
The screen uses what the company calls “cell matrix parallax barrier” technology, which it claims is more sophisticated than the autostereoscopic technology currently available.
GamesBeat lead writer Dean Takahashi points out that the viewing experience is vastly improved as compared to disappointments such as the Nintendo 3DS: “But the glasses-free experience MasterImage 3D has developed is something altogether different. From what I’ve seen so far, it’s going to offer an outstanding 3D experience on smartphones and tablets.”
Roy Taylor, executive vice president and general manager for MasterImage 3D, demonstrated a working prototype for Takahashi, who was very impressed: “The quality blew me away. On a 4.3-inch WVGA screen, Taylor showed a 3D movie running in stereoscopic 3D. I didn’t need to wear glasses to see the sharp 3D imagery. When I moved my head, it didn’t get blurry. And if I moved my head too far to the side, it gracefully transitioned to a two-dimensional image.”