Google is rolling out a suite of AI-powered marketing tools designed to help small businesses make the most of the holiday sales season. Merchants can add a “small business” attribute to their Search and Maps results and generate advertising and promotional materials using something called Product Studio. “Eighty-four percent of people say supporting local and/or small businesses is important to them, so we’re making it easier to find them on Google,” the company writes. Products and businesses with the “small business” label “will make it easier for shoppers to narrow down their searches and be intentional about shopping.” Continue reading Google Debuts Generative AI Tools Aimed to Help Merchants

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Continue reading Google Shopping Adds Analytics Tools, Trusted Store Badge