One of Hollywood’s most enduring problems is filling seats in movie theaters, and a startup, which previously raised $10 million, thinks it has an answer. Atom, headquartered in Santa Monica, has an app to make the movie-going experience simpler for groups and to enable discounts for floundering movies, a controversial practice called “variable pricing.” Now, Disney, Twentieth Century Fox and Lions Gate Entertainment are betting that Atom is on to something good. Continue reading Atom: New Movie Ticket Purchasing App Earns Studio Support