Appearing at the NewFronts, Snap unveiled a new program in conjunction with celebrity greeting app Cameo as well as a new advertising initiative called Snap Promote and some new original programs. Snapchat creators will have the opportunity to team on short-form video ads with the 45,000-plus actors, athletes, musicians and influencers. The new Snap x Cameo Advertiser Program venture — an expansion of the Creator Marketplace Snap launched last year to increase monetization opportunities — was created by Cameo for Business and built by Snap. Continue reading Snap Teams with Cameo and Introduces Its New Ad Initiative

Pioneering tech journalist Robin Raskin brought together six companies that have created innovative digital health products due to the increased use of data and connectivity. “Connectivity is a predictor of health,” said Raskin. “The more connected we are, the healthier we will be. Next, we need to get this technology out there as inexpensively and widely as possible.” Deloitte’s national consulting leader for life sciences and health care practices Dr. Lynne Sterrett outlined five macro trends: interoperable data, equitable care, owning our own data, the use of data to inform behavior change, and science as the winner during the pandemic. Continue reading CES: Connectivity and Data Fuel Innovations in Digital Health