Warner Bros. Discovery is putting artificial intelligence to work creating ads that showcase products people see on their favorite TV shows. One of two new ad-based services, Shop with Max, uses machine learning to fuel shoppable content, identifying items within films and TV shows and pairing them with advertiser catalogs. A QR code takes viewers to a second screen where they can learn more about products and even purchase them. Another solution, called Moments, aligns brands with thematic content in 40 identified areas, including cooking, real estate, gaming and science. Continue reading WBD Taps KERV AI to Integrate In-Stream Advertising on Max

Amazon has launched a new Fire TV Stick HD, supplanting the Fire TV Stick and Fire TV Stick Lite as its entry level television device. Priced at $34.99 the black stick plugs into the HDMI port at the back or side of most TVs. A micro USB cable and power plug are included. The Fire TV Stick HD streams at up to 1080p HD and also supports HDR, HDR 10, HDR10+ and HLG. While the new device does not feature support for Dolby Vision or Dolby Atmos, its HDMI port will support Dolby-encoded audio. The platform streamlines access to all major streaming services, which of course require independent subscriptions. Continue reading Amazon’s Entry Level Fire Stick HD Adds Alexa Voice Control

Streaming media giant Netflix continues to post strong revenue growth, with a 15 percent increase to $9.83 billion in Q3, year-over-year. Net income hit $2.36 billion, a 41 percent increase over the same period last year, though the company is forecasting a Q4 dip, to $1.85 billion. Operating margin was up 30 percent (versus 22 percent during the same period last year). Ad-tier memberships increased by 35 percent for the quarter. Overall, global streaming paid subscriptions are up 14.4 percent in the third quarter, for a total of 282.72 million. Continue reading Netflix Q3 Is ‘Most Profitable’ Quarter Ever, Up by 41 Percent

Apple TV+ will be available as a $9.99 monthly add-on with Amazon Prime Video in the U.S., allowing users to use the service in one app with a single bill, the companies announced. The deal has the mutual upside of adding the cachet of award-winning Apple originals like “The Morning Show” and “Ted Lasso” to Amazon Prime, while getting Apple TV+ in front of Prime’s more than 100 million U.S. households. Apple doesn’t release specific subscriber numbers for Apple TV+, which has reportedly accrued about 25 million paid global subscribers since its 2019 launch. Continue reading Apple TV+ to Be Available as an Amazon Prime Video Add-On

Popular video platform Max and food delivery service DoorDash are the latest promotional pairing as streamers vie for new subscribers in an increasingly crowded field. Warner Bros. Discovery has teamed with DoorDash to offer DashPass Annual Plan customers a Max with Ads subscription at no additional cost. It is DoorDash’s first available DashPass member benefit that extends beyond the DoorDash platform. The DashPass Annual Plan membership costs $96 per year, while the Max with Ads tier runs $9.99 per month or $99.99 annually. The new promotion starts this week. Continue reading DoorDash Teams with WBD for a DashPass and Max Bundle

Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

Airtable, a 10-year-old firm focused on customized apps, is launching Cobuilder, which uses AI to turn a concept into a customizable application “in seconds,” without the need for human coding. The debut adds to a rapidly expanding field of no-code platforms that help non-technical types develop software suitable for enterprise use. “Within the next five years, teams will build the vast majority of applications in-house, customizing them to transform their most critical workflows,” predicts Airtable co-founder and CEO Howie Liu. “To get there, knowledge workers who are closest to the work need to be empowered to build.” Continue reading Airtable Enters No-Code Enterprise App Space with Cobuilder

Amazon Prime Video is releasing a newly redesigned app that promises to bring “clarity and simplicity back to streaming” with AI-powered improvements to navigation, personalization, purchases and recommendations. Among other upgrades, the app makes it easier to quickly identify movies and series that are available to Prime members at no additional cost. Prime members had been lobbying for a brighter line between what is included with a subscription and what comes with an additional cost. A global rollout began this week, and eventually the app will be available to all Prime Video customers. Continue reading Responding to Members, Prime Video Updates User Interface

Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing

Verizon is offering a year of Netflix Premium at no charge to Verizon Mobile and Home Internet customers who buy an annual subscription to Peacock Premium through its content subscription hub +play. That’s a $275 value (at $22.95 per month) in exchange for a $79.95 Peacock plan, according to the telecom company, which rebranded last month, launching a host of promotional plans in the lead-up to its 2025 silver jubilee. The offer, which started last week, ends August 31. The Peacock push dovetails with parent company NBCUniversal’s presentation of the 2024 Paris Olympics. NBC Sports coverage of the Olympics will include streaming on Peacock. Continue reading Verizon Offering Free Netflix Premium with Peacock Purchase

Verizon has restyled its logo and is making a more concerted push for a slice of the home market with the launch of a myHome bundle that pitches savings for those combining home Internet, live TV, streaming, and connected home services like cloud storage. Modeled after the company’s myPlan mobile package, myHome is available to new and existing Verizon customers who can choose among Fios, 5G Home or LTE Home Internet for prices starting at $35 per month. Subscribers can add streaming for $10 per platform and opt for a live-TV package of either Fios TV (where available) or YouTube TV. Continue reading Verizon Revamps Its Logo, Adds Discounted Streaming Deals

Comcast broadband and TV customers will be able to subscribe to a streaming bundle that includes Netflix, Apple TV+ and NBCUniversal’s Peacock, Comcast Chairman and CEO Brian Roberts announced this week at the 2024 MoffettNathanson Media, Internet and Communications Conference in New York. The package, called StreamSaver, will “come at a vastly reduced price to anything in the market today,” Roberts said, though he did not share pricing. Roberts’ plan comes a week after Disney and Warner Bros. Discovery unveiled plans to bundle Max, Disney+ and Hulu starting this summer, with pricing to be announced. Continue reading Comcast StreamSaver to Bundle Peacock, Netflix, Apple TV+

Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.” Continue reading Disney+, Hulu, Max: Streaming Bundle Coming This Summer

FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture

In 2023, U.S. audiences streamed the equivalent of 21 million years of video, according to Nielsen, which says that’s a record, surpassing by 21 percent the 17 million years’ worth of video streamed in 2022. Apple TV+’s “Ted Lasso” was the most streamed original, while “Suits” was the most-streamed show in a single year. Its 57.7 billion viewing minutes on Netflix and Peacock surpassed “The Office,” which generated 57.1 billion viewing minutes on Netflix in 2020. According to Nielsen’s Gracenote, “audiences had 90 different streaming services to choose from at the end of last year, up from 51 at the start of 2020.” Continue reading Nielsen: 21 Million Years Worth of Video Was Streamed in 2023