Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

HBO Max will start streaming as Max in the U.S. beginning May 23, according to Warner Bros. Discovery. With the rebrand, significant content from Discovery+ as well as new original programming including a series derived from “The Big Bang Theory” and a prequel to the HBO Original “Game of Thrones” will join the platform’s offerings. “The one to watch for every mood and every moment,” is WBD’s tagline for Max, which will offer three tiers. The top-tier Max Ultimate, at $19.99 a month or $199.99 per year, will stream ad-free at up to 4K UHD with Dolby Atmos sound. Continue reading WBD Rebrands HBO Max, Announces New Original Content