Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

According to research firm ITG, Apple Pay already accounts for one percent of all digital payments. The mobile payments system, introduced in October, has experienced its greatest usage with Whole Foods, Walgreens and McDonald’s. ITG also explains that consumers using Apple Pay increased their spending and frequency of use, resulting in a sales jump for participating merchants. By comparison, Google Wallet was introduced more than three years ago, and currently holds about four percent of digital payments. Continue reading Study: Apple Pay Accounts for One Percent of Digital Payments

Apple recently announced it has partnered with dozens of new companies interested in adopting its Apple Pay e-commerce product, which allows customers to make in-store transactions with a touch of their iPhones. Partnerships with various retail stores, startups, and financial institutions represent the early adopters of Apple’s new product. Apple Pay has already outperformed other rival smartphone e-commerce products from Google, Verizon and AT&T.  Continue reading Apple Pay Gains Momentum, Partners with More Companies

France has an acronym for the American tech giants that they often criticize for privacy and tax issues. GAFA (as “Google, Apple, Facebook, and Amazon” are now known as in France), are the latest companies under fire in a long history of French resistance of American cultural imperialism. The French have little sympathy for these massive companies that often invade personal privacy, either for profit or for government surveillance, and try to find ways around the country’s taxes. Continue reading French Term for American Tech Giants Reflects Resentment

During a 90-minute event at its headquarters in Cupertino yesterday, Apple unveiled two new iPads (the iPad Air 2, starting at $499, and the iPad mini 3, starting at $399), a 27-inch iMac with 5K Retina display, and its new operating system, OS X Yosemite. CEO Tim Cook explained that the new Apple Pay mobile payment service will launch on Monday with more than 500 partners including American Express, MasterCard and Visa. Cook also said that the Apple Watch would be available early next year. Continue reading Apple Introduces Two New iPads, 5K iMac and OS X Yosemite

Turner’s Cartoon Network launched an app last week that features 10- to 15-second clips of the cable channel’s animated shows. “Cartoon Network Anything” is targeting boys 6- to 11-years old, many of whom are shifting towards mobile media consumption. Cartoon Network designed the app to drive young viewers back to the TV with promotions for on-air properties in between the 15-second clips, games, polls, quizzes, trivia, and puzzles. The free app is available for iOS and Android. Continue reading Micro-Content: Cartoon Network Unveils Mobile App for Kids

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners