Warner Bros. has launched a three-month electronic sell-through experiment via Reelhouse, which the studio invested in earlier this year through the Turner/Warner Bros. MediaCamp startup accelerator program. Targeting fans who want more than just a digital copy of movies, the Reelhouse website offers titles for rental or purchase along with enhanced content such as blog posts, photos, interactive games, various extras, and digital as well as physical merchandise. Continue reading Warner Bros. Launches Home Video Experiment with Reelhouse