Meerkat has launched a new real-time video feature called Cameo that allows users to invite friends on the mobile app to take over their live streams. The new feature could lead to an interesting opportunity for brands to work with celebrities and social influencers. For example, a company such as Red Bull could promote upcoming livestreams with their sponsored extreme-sports athletes. Fox, Hulu, MasterCard, Southwest Airlines and The Weather Channel are among those already signed up to use Cameo. Continue reading New Meerkat Feature Makes Real-Time Video More Interactive

Periscope, Twitter’s new mobile live streaming app (and Meerkat competitor), is starting to draw the attention of advertisers and programmers. The app, which Twitter purchased this year for a reported $100 million, allows users to live stream content directly to and from their smartphones. The app was initially released only for iOS devices, but went live on Android phones this week. VH1 recently used the social tool to promote the wedding of two stars on “Love & Hip Hop” by providing users access to the ceremony’s red carpet arrival. Continue reading Now Live on Android, Periscope Part of New Social Strategies

As Meerkat and Periscope battle for the lead in live broadcasting via smartphones, Periscope is rolling out a version 10.4 update to make it easier for users to sign up. No longer requiring a Twitter account, users can now use the streaming app by simply entering a phone number. However, Periscope still recommends that Twitter users sign up for the app through its microblogging service since it is easier to identify other interesting users to follow. The update also makes it easier to reply to comments during a broadcast. Continue reading Periscope Update Allows Users to Sign Up with Phone Number

Periscope is trying to repair its relationship with television broadcasters after some users illegally live streamed the Floyd Mayweather-Manny Pacquiao boxing match. The company says it was better prepared to handle takedown requests after the piracy issues involving “Game of Thrones.” Because Twitter owns Periscope, the live streaming app needs to maintain a good relationship with broadcasters. Meanwhile, the U.S. Open golf tournament will not allow live streaming from Periscope or Meerkat. Continue reading Twitter’s Periscope Hopes It Can Coexist with TV Broadcasters

Comcast reportedly has plans to launch an online video service similar to YouTube, which would offer short-form content. By offering original content, Comcast hopes it would appeal to a younger demographic and create shows that could also be distributed as part of its traditional TV cable package. The company has yet to announce an expected launch date. Meanwhile, Comcast has unveiled Xfinity Share for its Triple Play customers, which allows users to beam live video to their TVs or those of their friends. Continue reading Comcast Planning to Launch Short-Form Online Video Service

Saturday’s championship bout between Floyd Mayweather and Manny Pacquiao is generating controversy regarding the number of people who watched the fight for free using Twitter’s new video streaming app, Periscope. The app allows users to stream video recordings in real time and post to Twitter. Many on social media reported watching the fight via Periscope as opposed to paying the $100 pay-per-view fee to HBO and Showtime, which has since sparked a discussion about piracy. Continue reading Controversy Arises Over Periscope Streaming of Boxing Match

In an effort to increase the number of visitors to its site, Twitter has redesigned its homepage, allowing visitors to view content they would otherwise not have access to unless they were logged in. With about 200 million monthly visitors, Twitter wants to improve user engagement by adding a section to its homepage where users can view the most trending tweets or viral content as sorted into different categories such as “Business News,” or “TV Shows & Stars.” Continue reading Twitter Homepage Redesign Intends to Increase Visitor Count

“Game of Thrones” fans have found a new way to pirate HBO’s hit show: live streaming through Twitter’s Periscope app. The Australian site Mumbrella reported that several Periscope users were broadcasting the “Game of Thrones” Season 5 premiere, and HBO issued take-down notices. Periscope, which has an entire team dedicated to reviewing material, issued a statement saying it explicitly prohibits piracy and it can remove content and shut down user accounts. Continue reading Fans Used Periscope to Live Stream ‘Game of Thrones’ Illegally

Meerkat and Periscope are two apps that have brought live streaming into the spotlight, and some experts worry that these apps may be a breeding ground for copyright infringement. It may be as simple as someone trying to livestream a TV show or a public performance, but without the proper licenses, these users may be breaking copyright laws. Fair use laws probably will not offer these companies any defense, but constant monitoring should help them avoid potential legal problems. Continue reading Live Streaming Apps Could Face Copyright Infringement Issues

Despite the failure of several live streaming apps in recent years, Twitter and other investors are betting that consumers are now ready to live stream their experiences. Twitter recently acquired live streaming app Periscope for $100 million and now Twitter users can broadcast live from the social network. Meerkat, Camio, YouNow, Justin.tv, and Livestream offer similar services. With more access to streaming, people may be more inclined to share video of themselves through this model. Continue reading Twitter Believes the Time is Now Right for Live Streaming Apps

Following the positive response to the Meerkat app that enables users to temporarily broadcast live video via social media, and the restrictions placed on it by Twitter (which is likely readying its own similar service with the acquisition of Periscope), live-streaming startup Ustream announced that it is opening its internal API to anyone interested in building their own broadcasting app. This could potentially lead to alternatives for individuals and companies looking to broadcast video without the need for embedded media players. Continue reading Ustream Offers SDK for Those Interested in Live Broadcasting

We recently reported that Life on Air’s new iOS app Meerkat was attracting a large number of Twitter users interested in broadcasting live, temporary video. Twitter has since restricted Meerkat from using some of its tools, including the ability to pull info about a user’s follower base (important to Meerkat users for locating their existing friends). Speaking at South By Southwest in Austin over the weekend, Life on Air CEO Ben Rubin said Twitter’s move has motivated him to speed up the development of new features for Meerkat. Continue reading Meerkat Planning New Features After Restrictions by Twitter

Disappointed with the direction of his video startup Yevvo, Ben Rubin replaced it with a simplified iOS app for sharing live video via Twitter. Launched in February, Meerkat grabbed 28,000 users in its first week. In less than two weeks, that number had surpassed 100,000. Now the app is being used for everything from office tours and church services to skateboard videos and live event coverage. Meerkat, which reportedly took Rubin a mere eight weeks to build, has become a social sensation and the latest in the push for ephemeral apps. Continue reading Meerkat App on Twitter: Disappearing Videos a New Sensation