Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem