Google has rolled out an open-source marketing mix model (MMM) called Meridian that aims to help in formulating cross-channel media strategies in the current environment of fragmented media consumption and privacy changes. As marketers contend with Google’s plan to sunset the use of third-party cookies by the end of this year, MMMs — classic tools of yesteryear — “are experiencing a renaissance,” says the search giant. MMMs are statistical analyses companies use to help measure the impact of cross-channel marketing sales. Google says it has “observed more customers turning to MMMs, especially performance and full-funnel marketers.” Continue reading Google Introduces Open-Source Marketing Measurement Tool

Netflix has long collaborated with rivals, most notably on cloud computing open source projects. Now, it’s released “Meridian,” a 12-minute movie that acts as test footage to allow hardware manufacturers, codec developers and engineers to evaluate imagery. The company is also releasing open source tools to encourage the use of the Interoperable Master Format (IMF), developed as a standard by the Society of Motion Picture and Television Engineers for exchanging master files between studios, distributors and services such as Netflix. Continue reading Netflix Debuts Open Source Tools for IMF and Image Testing