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ETCentric StaffMarch 21, 2024
Meta Platforms is showing off fediverse integration for Threads, the Instagram spinoff launched last summer to take on Twitter, now X. At this week’s FediForum virtual conference, Meta Platforms software engineer Peter Cottle demonstrated how users will be able to connect accounts to use the fediverse, simultaneously reaching multiple audiences. Currently, “a limited number of Threads profiles can share their posts to other fediverse platforms,” according to Instagram. In an alpha test, interactions, such as likes and replies, from other fediverse platforms “won’t be viewable on Threads.” Continue reading FediForum: Meta Demonstrates Threads Fediverse Integration
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ETCentric StaffMarch 20, 2024
Nvidia unveiled what it is calling the world’s most powerful AI processing system, the Blackwell GPU, purpose built to power real-time generative AI on trillion-parameter large language models at what the company says will be up to 25x less cost and energy consumption than its predecessors. Blackwell’s capabilities will usher in what the company promises will be a new era in generative AI computing. News from Nvidia’s GTC 2024 developer conference included the NIM software platform, purpose built to streamline the setup of custom and pre-trained AI models in a production environment, and the DGX SuperPOD server, powered by Blackwell. Continue reading GTC: Nvidia Unveils Blackwell GPU for Trillion-Parameter LLMs
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ETCentric StaffMarch 15, 2024
Decentralized social platform Bluesky has open-sourced a tool called Ozone that facilitates custom moderation. Debuting this week, Ozone lets individuals or teams collaboratively review and label content on the platform. “We’re opening up the ability to run your own independent moderation services, seamlessly integrated into the Bluesky app,” the company says, explaining “you’ll be able to create and subscribe to additional moderation services” on top of that which is administered by Bluesky’s moderation team, “giving you unprecedented control over your social media experience.” Continue reading Ozone Helps Users Customize Content Moderation on Bluesky
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ETCentric StaffMarch 11, 2024
Artificial intelligence stakeholders are calling for safe harbor legal and technical protections that will allow them access to conduct “good-faith” evaluations of various AI products and services without fear of reprisal. More than 300 researchers, academics, creatives, journalists and legal professionals had as of last week signed an open letter calling on companies including Meta Platforms, OpenAI and Google to allow access for safety testing and red teaming of systems they say are shrouded in opaque rules and secrecy despite the fact that millions of consumers are already using them. Continue reading Researchers Call for Safe Harbor for the Evaluation of AI Tools
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ETCentric StaffMarch 8, 2024
Facebook chief Tom Alison says parent company Meta Platforms is building a giant AI model that will eventually “power our entire video ecosystem.” Speaking at the Morgan Stanley Technology, Media & Telecom Conference this week, Alison said the model will drive the company’s video recommendation engine across all platforms that host long-form video as well as the short-form Reels, which are limited to 90 seconds. Alison said the company began experimenting with the new, super-sized AI model last year and found that it helped improve Facebook’s Reels watch time by anywhere from 8-10 percent. Continue reading Meta Building Giant AI Model to Power Entire Video Ecosystem
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ETCentric StaffMarch 5, 2024
Paris-based startup Mistral AI has made an immediate splash in the world of artificial intelligence, securing partnerships with IBM, Microsoft and others nine months after its launch. The company is offering natural language processing models, including its flagship Mistral Large, which becomes only the second LLM (after OpenAI) to land a commercial berth on Microsoft’s Azure cloud, where Meta Platforms’ Llama 2 is available in preview. Boasting “top-tier reasoning capacities” and sophisticated conversational capabilities, Mistral Large specializes in “reasoning, analysis and generation (RAG), is multilingual and supports up to 32,000 tokens.” Continue reading France’s Mistral AI Makes Its Global Debut on Microsoft Azure
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ETCentric StaffMarch 5, 2024
Bluesky — Jack Dorsey’s alternative to X (formerly Twitter) — has been quietly ramping up, recently opening for general public sign-ups while adding hashtag support and the ability for users to host their own servers. The company last month appointed Aaron Rodericks to the newly created position of head of trust and safety, a title he held at Twitter before Elon Musk purchased it and decimated the division (which he now co-heads with X CEO Linda Yaccarino). The technical updates will make it easier for users to sort threads for topics of interest and takes a big step toward federation and allowing users to freely move their accounts. Continue reading Bluesky Opens to the Public Ahead of the Presidential Election
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ETCentric StaffMarch 4, 2024
Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’
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ETCentric StaffMarch 1, 2024
Lightricks, the company behind apps including Facetune, Photoleap and Videoleap, has come up with a text-to-video tool called LTX Studio that it is being positioned as a turnkey AI tool for filmmakers and other creators. “From concept to creation,” the new app aims to enable “the transformation of a single idea into a cohesive, AI-generated video.” Currently waitlisted, Lightricks says it will make the web-based tool available to the public for free, at least initially, beginning in April, allowing users to “direct each scene down to specific camera angles with specialized AI.” Continue reading Lightricks LTX Studio Is a Text-to-Video Filmmaking Platform
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ETCentric StaffMarch 1, 2024
Project Music GenAI Control, an experimental work from Adobe Research, is setting out to change how people create and edit custom audio and music. The prototype tool lets creators generate music from text prompts, “and then have fine-grained control to edit that audio for their precise needs,” according to Adobe. Designed to help create music for broadcasts, podcasts or other “audio that’s just the right mood, tone, and length,” it can generate music from text prompts like “powerful rock,” “happy dance” or “sad jazz,” says Adobe Research Senior Research Scientist Nicholas Bryan, a creator of the technology. Continue reading Adobe’s Prototype AI Tool Is a ‘Photoshop for Music-Making’
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ETCentric StaffFebruary 29, 2024
Spotify is rolling out AUX, an in-house music advisory agency for brands. “With AUX, we’ll use our deep expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences,” Spotify announced, joining Meta Platforms, YouTube, Snapchat and others in connecting creatives with brands. AUX aims to provide emerging artists with an avenue to another potential income source, as well as a path to wider exposure, as the idea is to get brands to pay Spotify to access the new service. Continue reading Spotify In-House Agency AUX to Connect Brands with Music
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ETCentric StaffFebruary 29, 2024
Users appear to prefer Meta Platforms’ Threads to Elon Musk’s social platform X, based on the disparity between the number of downloads, which is widening. Globally, Meta’s Instagram spinoff — which has many of the same features as the app formerly known as Twitter — has recently been seeing three times as many daily downloads as X on iOS devices, and more than twice as many from the Google Play app store for Android. The analysis is from intelligence firm Appfigures, which this week lists Threads as No. 2 among all free app downloads, and X at No. 40. As Threads introduces new features, it is also testing a new in-app camera. Continue reading Threads Surpasses X in Downloads, Tests an In-App Camera
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ETCentric StaffFebruary 27, 2024
Florida’s legislature has passed a bill banning children younger than 16 from having social media accounts despite some pushback from Governor Ron DeSantis, who said he will be wrestling with whether to sign the measure into law. Due to a procedural requirement, DeSantis will have to sign or veto the proposed legislation before lawmakers conclude the current session in a matter of weeks. He has expressed dissatisfaction with the lack of a provision to let parents override the restriction, which would curtail access to the most popular sites, potentially impacting TikTok, Instagram, Facebook, Snapchat and YouTube. Continue reading Florida Pushes Forward a Social Media Ban for Kids Under 16
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ETCentric StaffFebruary 15, 2024
Nvidia is investing $30 billion in a new business unit focused on custom chips for high-performance computing. The company already controls about 80 percent of the advanced chip market but wants to avoid losing ground as alternatives spring up. Alphabet, AWS, Intel and AMD market high-end processors to third-parties, and Meta is expected to begin deploying its own Artemis AI chips this year. Nvidia has had discussions with Amazon, Google, Meta, Microsoft and OpenAI about helping them create bespoke chips and is also talking to automakers, cloud service providers (CSPs) and telecom companies, according to reports. Continue reading Nvidia to Launch Unit Devoted to Building Custom HPC Chips
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ETCentric StaffFebruary 14, 2024
The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Continue reading IAB and MRC Join Forces to Develop AR Advertising Guidelines