TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters

Antitrust legislation pending in the U.S. and European Union is at odds with consumer privacy initiatives in those territories, Apple CEO Tim Cook told attendees of the IAPP Global Privacy Summit 2022 in Washington, D.C. on Tuesday. Speaking out against proposed “gatekeeper” rules, Cook warned that “when companies decide to leave the App Store because they want to exploit user data, it could put significant pressure on people to engage with alternate app stores — app stores where their privacy and security may not be protected.” Continue reading Proposed Antitrust Laws a Privacy Disaster Warns Tim Cook

Federal Trade Commission chair Lina Khan says it’s time for the FTC and Congress to deliver on consumer privacy protection, legislating to ensure that consumers don’t have to surrender personal data in order to enjoy online tools that are essential to everyday life. Speaking Monday at the IAPP Global Privacy Summit 2022 in Washington, D.C., Khan emphasized creating “substantive limits rather than just procedural protections” when it comes to personal data. Meanwhile, Big Tech did its own lobbying on behalf of consumer privacy. Continue reading FTC Chair Khan Calls for Privacy Rules and Data Limitations

Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Continue reading Google Testing New Data Protections with Privacy Sandbox

Apple is exploring various financial technologies for future products that would reduce the company’s reliance on third-party products over time, reports say. Payment processing, lender risk assessment, consumer credit reports, dispute mediation and fraud analysis are among the areas Apple is looking into, according to those who claim knowledge of the situation. The move would build Apple’s profile in a category that currently includes Apple Wallet, branded credit cards, peer-to-peer payments and a merchant app involving iPhones. As previously reported, Apple is also working a subscription hardware model and further enhancements to Apple Pay. Continue reading Apple Explores Greater Role in Consumer Financial Services

TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms.  Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools

The audience for streaming audio continues to grow, and advertisers are taking notice. A 2021 survey found that 68 percent of U.S. listeners listened to digital audio in the previous month, compared to 47 percent in 2014. While streaming audio advertising still lags behind traditional radio, changes in consumer privacy policies at Apple and the effect that’s had on social media platforms has prompted brands and small businesses to explore their options. Roughly $5.7 billion will be spent on U.S. digital audio ads in 2022, up 14 percent over 2021, according to Interpublic Group’s Magna media unit. Continue reading National Advertisers Embrace Streaming Audio and Podcasts

The Supreme Court’s recent FBI v. Fazaga decision regarding surveillance has been interpreted by some as an obstacle to Biden administration efforts to secure an effective replacement for the EU-U.S. Privacy Shield. Originally implemented in 2016, thousands of U.S. companies had been relying on the Privacy Shield to centralize customer data. In 2020, the Court of Justice of the European Union (CJEU) nullified the framework after finding U.S. surveillance laws provide a loophole for unauthorized access to data belonging to EU citizens. Earlier today however, the U.S. and European Union agreed “in principle” to a revamped framework for data transfers. Continue reading Europe and U.S. Data-Sharing Pact to Replace Privacy Shield

Meta Platforms is beginning to implement parental controls on Instagram and Quest. Last week, Instagram added a Family Center that will eventually expand to allow parents and guardians to “help teens manage experiences across Meta technologies from one central place.” Meta says parental controls will be added to Quest VR in May, and hinted others, like Facebook, are queued-up to join. The Family Center will allow parents to monitor how much time their teens spend on Instagram, setting limits if they choose. Additionally, accounts teens follow and accounts following them will be trackable. Continue reading Meta Adding Parent Controls for Instagram and Virtual Reality

In exchange for $10 million to the non-profit America250 Foundation, Meta Platforms has reportedly signed on as the official social media partner of the 250th anniversary of the Declaration of Independence. Reports say the firm will be integrally involved in producing and promoting the Semiquincentennial and events leading up to and on July 4, 2026. However, the move has been described as controversial, with some stakeholders concerned Meta’s insider status may deter other companies from buying sponsorships. The agreement is expected to be up for a vote today in Pennsylvania. Continue reading Concerns Arise Over Meta’s Semiquincentennial Sponsorship

TikTok is launching an Agency Center to help creators connect with talent firms for guidance and support. Creators who toggle the “agency invitation” button to “on” in the TikTok LIVE center will allow their profiles to “be searched and invited by any agency.” Eventually, LIVE Agencies can invite creators to join their network for coaching and connection with a community of experienced LIVE talent. The move is the latest effort to help creators earn on TikTok as the app strives to fend off competitors who have added short-form videos but indicate longer-form videos are more ad-friendly. Continue reading TikTok’s ‘Agency Center’ Connects Creators with Talent Pros

Facebook Gaming has been invaded by spammers and infomercials, according to recent reports that found Ukrainian war footage and video clips featuring individuals hawking foot callus removal kits and diet pill purveyors posted on what was supposed to be Meta Platforms’ answer to Amazon’s Twitch. Some of the videos masquerading as “live” featured up to 11 hours of looped recordings. In late 2021, Facebook Gaming listed seven such spurious accounts in the Top 10, sometimes attracting as many as 50,000 simultaneous viewers, according to data analytics firm Stream Hatchet. Continue reading Facebook Gaming Inundated by Spam, Strange Infomercials

A group of state attorneys general has announced an investigation into TikTok and the potential harm it may cause younger users. The fact-finding is not unlike that launched by top state legal advisors last year into Meta Platforms. The bipartisan group is exploring whether TikTok is violating state consumer protection laws with engagement tactics that may cause minors to become “hooked” on the app. Kids in the age of social media “feel like they need to measure up to the filtered versions of reality that they see on their screens,” said California attorney general Rob Bonta. Continue reading State AGs Launch Investigation into Effects of TikTok on Kids

Instagram is making changes to its videos, adding auto-generated captions in 17 languages even as it discontinues support for the standalone IGTV video app to “focus on having all video on the main Instagram app.” It is eliminating the in-stream advertising known as IGTV ads while exploring ways to help creators monetize the short-form Reels format that “continues to be the largest contributor to engagement growth on Instagram,” according to the social platform. Instagram says it will “begin testing a new ad experience” later this year that will “allow creators to earn revenue from ads displayed on their Reels.”  Continue reading Instagram Introduces Video Captions, Shutters the IGTV App

Russia’s attack on Ukraine has focused attention on its attempts to censor Big Tech, but the nation’s most onerous recent move to control speech came last July, when President Vladimir Putin signed a law requiring foreign tech companies with more than 500,000 monthly visitors from within the Russian Federation to establish a physical presence within the country that would be held responsible for violations of local law. Russian authorities have warned companies including Meta, Apple, Google, TikTok and Twitter that they had until the end of February to comply with what has become known as “the landing law.” Continue reading Big Tech in Spotlight as Russia Censors News of Ukraine War