Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset

Niantic, the mobile games company famous for the “Pokémon GO” augmented reality venture has yet to duplicate the success of that 2016 mega-hit. “Harry Potter: Wizards Unite” and “Pikmin Bloom” fell short, and last June Niantic laid off nearly 90 people, about 8 percent of its staff. The company, which was incubated by Google, has a lot riding on “NBA All-World,” its latest bid for AR virality on Android and iOS. The game releases globally this week. The concept is brand-to-boots: hoop enthusiasts are invited to play one-on-one or enjoy team time with their NBA favorites. Continue reading NBA Collaboration with Niantic Could Be AR Game Changer

The National Basketball Association is extending its partnership with Meta Platforms in a multiyear deal that will include virtual reality experiences via the Horizon Worlds online platform and Meta Quest, “the official VR headset of the NBA and WNBA.” The NBA Arena in Meta Horizon Worlds will feature live NBA League Pass games in VR throughout the season. NBA-licensed apparel will launch in the Meta Avatars Store. Authenticated NBA accounts will also be able to experience shared watching in HD using Quest with VR sports hub Xtadium. Continue reading NBA Arena and Avatar Apparel Debut in Meta Horizon Worlds

The industry is buzzing about a new Sony product called Mocopi that offers motion capture priced for consumers. The Meta Quest-compatible Mocopi utilizes six tracking bands to be worn on the head, back, hands and feet. Priced at 49,500 yen (or about $358), Sony announced Mocopi on its Japanese YouTube channel, with a U.S. release expected toward the end of January 2023. Touted as a way to operate avatars in the metaverse or make videos, Mocopi will have an SDK that can import motion data into 3D animations. Continue reading Sony Targets the Metaverse with Consumer Motion Capture

There’s trouble in virtual paradise, according to The Wall Street Journal, which says internal Meta Platforms documents show that its initial goal of 500,000 monthly active “Horizon Worlds” users by the end of 2022 has been revised to 280,000, which is over 80,000 more than it currently has. Meanwhile, Forbes says the debut of avatar “legs” demoed by Meta CEO Mark Zuckerberg at last week’s Meta Connect was actually “staged” using motion capture. However, a Meta spokesman explains that the company’s metaverse efforts were always expected to be a multiyear project, with ongoing improvements based on user feedback. Continue reading Meta’s ‘Horizon Worlds’ Is Struggling to Attract New VR Users

Meta Platforms’ future plans are coming into focus through leaks and the company’s admission that it plans to take a fee of up to 47.5 percent on digital asset sales transacted through the Meta Quest Store in the “Horizon Worlds” game. By 2024, the company reportedly plans to deliver its first generation high-end wireless AR glasses, developed as Project Nazare, along with a cheaper pair codenamed Hypernova. Meta aims to bundle both models with a wrist-worn controller that “hypothetically” issues instructions direct from the wearer’s mind, leveraging technology the company acquired with the 2019 purchase of CTRL-labs. Continue reading Meta Pushes Forward with Its Plans for High-End AR Glasses

Meta Platforms is beginning to implement parental controls on Instagram and Quest. Last week, Instagram added a Family Center that will eventually expand to allow parents and guardians to “help teens manage experiences across Meta technologies from one central place.” Meta says parental controls will be added to Quest VR in May, and hinted others, like Facebook, are queued-up to join. The Family Center will allow parents to monitor how much time their teens spend on Instagram, setting limits if they choose. Additionally, accounts teens follow and accounts following them will be trackable. Continue reading Meta Adding Parent Controls for Instagram and Virtual Reality

Facebook founder Mark Zuckerberg has been busy reinventing his company since the October announcement that the parent entity would name-change to Meta Platforms, where Zuckerberg remains chairman and CEO. Traditional social media engineers and support staff workers at the company, which turns 18 this month, are being urged by managers to reapply for new positions that involve responsibilities in augmented reality and virtual reality, according to reports that say Meta is actively recruiting from tech giants such as Microsoft and Apple to fill thousands of new jobs in hardware and software. Continue reading Meta’s VR Evolution Includes New Cross-Platform 3D Avatars

In the wake of a last week’s ruling that the Federal Trade Commission can prosecute its antitrust suit against Meta Platforms, it is now reported that the FTC and multiple state attorneys general are scrutinizing the company’s virtual reality unit — formerly known as Oculus Quest but renamed Meta Quest — for potential anti-competitive practices. New York, North Carolina and Tennessee are among the states that, in addition to the FTC, are said to be investigating whether the Meta Quest app store discriminates against app developers whose goods compete against Meta’s own products. Continue reading Meta Quest VR Unit Faces Antitrust Probe by FTC and States

The metaverse is in its early days, but many are already concerned as they anticipate the content moderation problems that have bedeviled traditional social media increasing exponentially in virtual worlds. The confluence of realistic immersive environments, the anonymity of avatars and potential for deepfakes is enough to give anyone pause. Throw in machine learning that will make today’s ad targeting seem primitive and it’s an even more volatile mix. Experts agree, the very qualities that make the metaverse appealing — false facades and hyperreality — make it potentially more dangerous than the digital platforms of today. Continue reading Policing the Metaverse Looms as a Challenge for Tech Firms

Mark Zuckerberg, who co-founded Facebook in 2004 and is now its CEO and controlling shareholder, announced that the company has changed its name to Meta Platforms Inc. (doing business as Meta), reflecting its pursuit of growth opportunities in the VR and AR realms known as the metaverse. As of December 1, the company will trade as MVRS on the Nasdaq exchange, retiring the FB ticker symbol that took a long ride from a first-day close of $38.23 per share on May 18, 2012, to close at $316 on October 28, the day Zuckerberg announced the new name at the Facebook Connect developer’s conference. Continue reading Meta: Facebook Blasts Off for the Metaverse with New Name