Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

Entertainment navigation company TMS and OTT middleware provider aioTV have announced an agreement that will bring TMS’ On Entertainment metadata to aioTV to help deliver enhanced functions to cable operator customers. The metadata will enable advanced search and discovery of aggregated live television, video-on-demand and online video in the multi-screen interfaces that aioTV creates for cable providers. The platform will be demonstrated at the National Cable Television Cooperative Conference this week. Continue reading TMS, aioTV Sign Deal to Deliver Advanced Search & Discovery

We recently reported that Gracenote would introduce ad targeting to terrestrial radio consumers in an effort to make radio ads in vehicles more relevant through personalization (the company is expected to promote its next-gen automotive platform at CES). Sony, which acquired Gracenote in 2008, recently agreed to sell the audio-recognition software business to focus on fewer products. In a deal that highlights the growing importance of metadata, the Tribune Company will pay Sony $170 million for the subsidiary. Continue reading Sony Agrees to Sell Gracenote to Tribune Co. for $170 Million

A report by a panel of outside advisers has urged President Obama to place a number of restrictions on the NSA. Commissioned by President Obama back in August, the report is a response to the outrage inspired by Edward Snowden’s whistleblowing of the agency’s spying methods. The advisers are calling for greater congressional oversight and presidential approval for spying on national leaders. They also want to see the agency give up its cyber-spying on American hardware and software. Continue reading Panel Recommends Obama Impose Restrictions on NSA Spying

ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience