Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets

User-generated content is surging on a new front: gaming. Epic Games is teed-up to challenge Roblox in the race to become what one media outlet called “the YouTube of gaming” as they lay the groundwork to empower individual creators. While Roblox is all about user-generated games, Epic is inviting creators in to riff on its popular Fortnite world. Roblox, which draws a younger crowd, is said to have about 400 registered users, while battleground Fortnite has about 300 million. Meanwhile, with the growing popularity of UGC gaming, these giants now have game platforms dot big bang and CliCli nipping at their heels. Continue reading Fortnite Challenges Roblox in User-Generated Games Space

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

On March 2, an international gathering of media technology executives and startups spent an hour discussing “the multiverse” and related topics. It was part of a day-long SPROCKIT Sync and ETC@USC Multiverse Symposium co-sponsored by the ETC and SPROCKIT, with additional support from ETC member Ronin X Foundation. Moderated by ETC’s Phil Lelyveld and Ronin X’s Sandeep Casi, attendees debated how to define the metaverse; discussed how development would impact contracts, rights and payments; raised tech implications of free range experiences and dynamic storytelling on capture and distribution processes and infrastructure; and addressed mixed reality experiences being planned and tested for theme parks. Watch a 9-minute video highlight reel of the discussion. Continue reading Tech Leaders Map the Multiverse at ETC Digital Town Square

Nvidia is launching new cloud services to help businesses leverage AI at scale. Under the banner Nvidia AI Foundations, the company is providing tools to let clients build and run their own generative AI models that are custom trained on data specific to the intended task. The individual cloud offerings are Nvidia NeMo for language models and Nvidia Picasso for 3D visuals including video and images. Speaking at Nvidia’s annual GPU Technology Conference (GTC) last week, CEO Jensen Huang said “the impressive capabilities of generative AI have created a sense of urgency for companies to reimagine their products and business models.” Continue reading Nvidia Introduces Cloud Services to Leverage AI Capabilities

Epic Games introduced Unreal Engine 5.2 at GDC 2023, demonstrating new levels of photorealism and physics designed to facilitate the creation of real-time interactive worlds for the metaverse. Procedural content generation tools and a material framework called Substrate for intricate surfaces with detailed refraction and reflection are new to the 5.2 preview build, available now at the Unreal Engine Marketplace and on GitHub. The economy around Unreal Editor for “Fortnite” has expanded to include a new revenue-sharing plan that lets creators keep 40 percent of funds generated from “islands” they create for the popular game. Continue reading Epic Debuts Unreal 5.2 and Expands ‘Fortnite’ Profit-Sharing

The waitlist has officially opened for Meta Verified checkmarks on Facebook and Instagram in the U.S. The blue checkmarks, which cost $12 per month on the web and $15 for mobile apps, were first introduced in Australia and New Zealand last month. Meta Platforms CEO Mark Zuckerberg wrote on Instagram’s Meta channel Friday that in addition to a badge, Meta Verified offers “proactive impersonation protection and direct access to customer support.” To be verified, users must be at least 18 years old, agree to two-factor authentication and provide a government-issued photo ID. Continue reading Facebook and Instagram Users Can Sign Up for Meta Verified

Game developers are harnessing the power of generative AI to improve the state of play. With hundreds of computer-controlled characters, many of whom have incidental roles, the goal of giving these bit players the ability to spout some meaningful dialogue, should a player cross their path, is one potential use for chatbot text. Sony’s Haven Studios is using GenAI to quickly mock-up characters, while Roblox is developing an AI system it plans to let users leverage to create digital objects and build-out virtual worlds based on text prompts. Continue reading Game Creators Are Now Testing the Benefits of Generative AI

Belt-tightening has paid off in a big way at Meta Platforms, whose stock rocketed by as much as 19 percent due to a combination of “improving conditions” and news of a $40 billion buyback plan. The company forecast Q1 revenue of as much as $28.5 billion — which is more than first quarter earnings in 2021, right before a change in Apple’s privacy rules detrimentally impacted ad-reliant social platforms. In Q4, Meta reported its third consecutive quarter of declining sales but still amassed a net profit of $4.7 billion on revenue of $32.2 billion, down 4.5 percent year-over-year. Continue reading Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta

Microsoft is expanding its relationship with OpenAI, entering what it calls “the third phase of our long-term partnership” with a multiyear, multibillion dollar investment to accelerate AI breakthroughs to ensure these benefits are broadly shared with the world.” Although the companies did not disclose financial terms, Microsoft’s investment was previously reported as $10 billion. The New York Times reports OpenAI is also in talks to complete a tender offer for as much as $300 million (contingent on the number of employees selling stock), “which would value the company at around $29 billion.” Continue reading Microsoft Invests $10 Billion in OpenAI, Valued at About $29B

Audi-backed startup Holoride is bringing virtual reality entertainment to vehicles via a puck-like device it says consumers can integrate into any vehicle. The product, unveiled at CES 2023, marks a turning point for the company, which thus far has focused on B-to-B sales to automakers, although the company’s primary focus has been Audi vehicles. The suggested retail price on the consumer offering is $799 for a package that includes the device retrofit, an HTC Vive Flow headset, a safety strap and a one-year Holoride subscription. The Holoride retrofit is also available standalone for $199. Continue reading CES: Audi-Backed Startup Holoride Brings Motoverse to Cars

Connection, collaboration, and cooperation are three words that underscore almost everything we saw during four days at CES 2023. We anticipated this would not be a show of breakthrough innovations. Instead, we expected innovative ways to use recent advances. In broad categories, AR, haptics, and AI were much in evidence. Interesting light field displays and curved screens caught our eye. There were fewer cars but way more commercial vehicles and components driving “software-defined mobility.” TVs were secondary to connected ecosystems in Samsung and LG’s displays, while creators took center stage for Sony, Canon, and Nikon. Clear across the show, innovation may come from startups but to scale it takes giants. Continue reading CES: Show Floor Reveals the Ups and Downs of Tech Trends

Engineered for game design and other 3D workflows, the Asus Vivobook Pro 16X 3D OLED offers glasses-free spatial imaging. To do this, the laptop leverages something Asus calls Spatial Vision, an autostereoscopic OLED technology that creates a set of images for each eye using real-time eye tracking tech. With the 3D mode activated, the images are then projected through a microscopic layer of lenticular lenses built into the display panel. The technology is similar to the SpatialLabs technology Acer debuted in 2021, with one big difference: a Spatial Vision screen will appear 3D to multiple onlookers simultaneously. Continue reading CES: Asus Spatial Vision Brings Glasses-Free 3D to Laptops

Lumus introduced its second-generation AR eyewear technology, the Z-Lens 2D waveguide, at CES 2023. The Israeli-based supplier for OEMs making AR glasses says the new architecture accommodates AR projector modules that are 50 percent smaller, with outdoor compatible brightness and seamless prescription integration, setting the stage for a new class of AR glasses that are sleeker and more efficient. “In order for AR glasses to penetrate the consumer market in a meaningful way, they need to be impressive both functionally and aesthetically,” said Lumus CEO Ari Grobman. Continue reading CES: Lumus Z-Lens Waveguide Shows Future of AR Glasses

Samsung is adding new features to its small Freestyle projector for 2023, with support for the Samsung Gaming Hub and image expansion using Smart Edge Blending, which lets viewers combine two of the devices to watch content in a 21:9 configuration with no manual lining up or adjusting. The Gaming Hub provides streaming apps from Xbox, Amazon Luna, Nvidia GeForce NOW and more. Subscribers to Xbox Game Pass Ultimate or other high-performance cloud gaming services can stream directly on the Freestyle so long as the Internet connection is robust enough. Continue reading CES: Samsung Freestyle Projector Adds Game Hub, Features