By
Paula ParisiApril 15, 2022
Meta Platforms’ future plans are coming into focus through leaks and the company’s admission that it plans to take a fee of up to 47.5 percent on digital asset sales transacted through the Meta Quest Store in the “Horizon Worlds” game. By 2024, the company reportedly plans to deliver its first generation high-end wireless AR glasses, developed as Project Nazare, along with a cheaper pair codenamed Hypernova. Meta aims to bundle both models with a wrist-worn controller that “hypothetically” issues instructions direct from the wearer’s mind, leveraging technology the company acquired with the 2019 purchase of CTRL-labs. Continue reading Meta Pushes Forward with Its Plans for High-End AR Glasses
By
Paula ParisiApril 13, 2022
Epic Games has raised $2 billion in a funding round that will fuel the company’s ambition to build a metaverse. Investments of $1 billion each came from existing shareholder Sony Group and Kirkbi, the family-owned company that owns 75 percent of the Lego Group. Epic continues to have a single class of common stock outstanding and remains controlled by founder and CEO Tim Sweeney, who launched the company in 1991. The fresh funds — the largest game company raise since 2002, according to PitchBook Data — positions Epic’s post-money equity valuation at $31.5 billion, the company says. Continue reading Sony and Kirkbi Invest $2 Billion in Epic Games’ Meta Vision
By
Paula ParisiMarch 25, 2022
Yuga Labs, creator of the Bored Ape Yacht Club NFTs, has raised $450 million in a seed round led by Andreessen Horowitz, which has been bullish on crypto and Web3, investing in blockchain firm Solana Labs, game developer Sky Mavis and NFT marketplace OpenSea. Yuga has been busy, too, acquiring Larva Labs’ CryptoPunks collection of uniquely generated characters and Meebits library of collectible 3D characters. Collectively, Bored Apes and CryptoPunks are estimated to be worth about $3.6 billion at current prices. The funding round — which includes investments by Samsung and Google Ventures — gives Yuga what it says is a $4 billion valuation. Continue reading Bored Ape Yacht Club Creator Yuga Labs Raises $450 Million
By
Paula ParisiMarch 16, 2022
Los Angeles-based avatar technology firm Genies Inc. has secured Bob Iger as an investor and board member, a coup for the five-year-old startup, which crafts celebrity avatars and also allows people to create their own avatars, fashion, worlds and experiences. The move into the metaverse is Iger’s first entertainment play since exiting Disney in December after 15 years as CEO. Genies says Iger will help “navigate its mission to empower humans to create their own avatar ecosystems” in Web3 — including avatars, fashion lines, immersive experiences and virtual worlds. Continue reading Bob Iger’s Act 2: Into the Metaverse with Avatar Firm Genies
By
Paula ParisiMarch 15, 2022
Having risen to the position of world’s largest television network largely on the strength of its ad-free programming, there are now predictions that Netflix will over the next few years begin streaming advertisements. Fueled by a perceived softening in tone toward commercials by Netflix CFO Spencer Neumann at a recent investor conference, an analyst at the Variety Intelligence Platform’s “Future of Content” event at SXSW told festival attendees the change would come due to competition from so-called FAST channels — “free ad-supported streaming television.” Continue reading Hot Topics at SXSW: NFTs and a Possibility of Ads on Netflix
By
Paula ParisiMarch 14, 2022
Businesses curious as to how 5G may impact operations would do well to look to South Korea, where as of November, 5G subscriptions reached 28 percent or about 20.19 million of total mobile subscriptions, according to RCR Wireless. The country not only has a substantial 5G base, but some of the fastest. Autonomous vehicles are already relying on 5G there, as are smart factories, and the proclivity consumers have shown for new technologies prompts experts to conclude the nation may lead the way in areas such as augmented reality, virtual reality and the metaverse. Continue reading South Korea a Case Study in 5G Deployment for Businesses
By
Paula ParisiMarch 7, 2022
Verizon is introducing +Play, which allows customers to bundle third-party subscriptions under its mobile carrier account. Through new partnerships with Netflix, Peloton, Live Nation’s Veeps concert streaming platform, the new hub features services including Disney+, Discovery+, A+E Networks and AMC+. With the new hub, Verizon promises “a simple and efficient way” to get exclusive deals “in one place.” In some ways, it harkens back to a traditional cable package. Verizon will begin testing +Play through select customers and streaming partners in late March, followed by a broad consumer rollout later this year. Continue reading Verizon Reveals Launch of +Play Streaming Aggregation Hub
By
Paula ParisiMarch 4, 2022
Epic Games has purchased online music store and community Bandcamp. Citing a shared “mission of building the most artist friendly platform that enables creators to keep the majority of their hard-earned money,” the blockbuster game developer explained in a statement that Bandcamp will play an important role in the gamer’s “vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more.” It’s an interesting strategic move. Competitor Electronic Arts has had success with music, getting its “Star Wars” scores released and creating hits through its “FIFA” and “Madden NFL” games. Continue reading Epic Pitches Big Tent in Metaverse with Bandcamp Purchase
By
Phil LelyveldMarch 2, 2022
“Preparing for the Multiverse” was the subject of ETC@USC’s latest virtual Digital Town Square event. As the culture, art and commerce spaces rebalance to incorporate blended physical and virtual options, it is clearly important that we understand early on how changes will impact our business and creative endeavors. Our speakers spend their days thinking about how the emerging metaverses will impact creativity, business development and the fabric of society. We chose the word “multiverse” because we expect many metaverses to develop and compete — some designed top-down by multinational corporations and others developed bottom-up by DAO communities. Continue reading ETC Examines Realities of Multiverse at Digital Town Square
By
Paula ParisiFebruary 28, 2022
Taiwanese electronics company HTC has introduced a new Vive Guardian feature for its popular VR headset, the HTC Vive. The safeguard is designed to limit access to apps while children are cavorting in the metaverse, and experts say it’s a much needed step in an environment that thus far lacks kid profiles and parental safety settings. HTC, Meta Platforms and others suggest VR be used only by those over the age of 13, but at this point, it’s only a recommendation, and calls are already amplifying to put child safety measures in place. Continue reading HTC Adds Vive Guardian to Protect Kids in Volatile Metaverse
By
Paula ParisiFebruary 23, 2022
Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say
By
Paula ParisiFebruary 22, 2022
Investment banking firm JPMorgan Chase is betting on the metaverse, which it predicts “will likely infiltrate every sector in some way in the coming years, with the market opportunity estimated at over $1 trillion in yearly revenues.” The company has opened a virtual branch in Decentraland, a browser-based 3D world to coincide with publication of the 18-page “Opportunities in the Metaverse” report by Onyx, the blockchain division the bank launched in 2020. Although it’s the first bank known to open a branch in the metaverse, JPMorgan is just the latest of numerous businesses to plant its flag. Continue reading JPMorgan Pegs Metaverse at $1 Trillion, Opens Virtual Bank
By
Paula ParisiFebruary 22, 2022
Soul Machines, which creates autonomously animated digital characters that use AI and natural language processing to interact with humans in real time, has completed a Series B1 financing round of $70 million led by SoftBank Vision Fund 2. The 6-year-old New Zealand-based firm has thus far raised $135 million to fund its effort to create AI-powered “digital people” for digital environments involving entertainment, the metaverse, customer service and education. Soul Machines says it plans to use the new investment to fund continued growth in enterprise markets and ongoing deep tech research for its Digital Brain project. Continue reading Soul Machines Provides Brands AI with an Empathetic Touch
By
Paula ParisiFebruary 11, 2022
The Walt Disney Company reported record revenue in its theme parks sector and strong gains in streaming, a rather unlikely situation of benefitting from both sides of the COVID-19 pandemic, as Disney+ added 11.8 million new subscribers while people flocked to its location-based U.S. venues. “We’ve had a very strong start to the fiscal year,” said CEO Bob Chapek, announcing “record revenue and operating income at our domestic parks and resorts, the launch of a new franchise with ‘Encanto,’ and a significant increase in total subscriptions across our streaming portfolio” for the company’s first fiscal quarter, ended January 1, 2022. Continue reading Disney’s Quarter Reflects Theme Park and Streaming Success
By
Paula ParisiFebruary 11, 2022
Microsoft has begun laying the groundwork to gain regulatory approval for its $68 billion Activision Blizzard bid, assuring D.C. decision-makers the purchase will not improperly advantage its own platforms and services. In an effort at transparency, Microsoft CEO Satya Nadella and president Brad Smith say they’re “sharing where we’re going with members of Congress” and meeting with think tank representatives to compile a best-practices road map to ensure lawmakers and stakeholders the deal presents no threat. Microsoft says it wants Activision’s IP not to dominate existing markets but to help stake its claim in the emerging metaverse. Continue reading Microsoft Takes Its Case for Activision Purchase to Capitol Hill