Metrics Archives - Page 5 of 5

Twitter: Branded Vines Shared More Than Branded Videos

By Rob Scott
May 14, 2013

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos

ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

By Rob Scott
March 6, 2013

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

Nielsen to Launch TV-Style Metrics for Facebook and Others

By Rob Scott
August 8, 2011

Online ad metrics are typically confusing to most advertisers, including those who pursue Facebook and other online ad platforms.
Nielsen is attempting to provide a solution to this problem by combining traditional TV data and anonymous online data.
According to Nielsen: “The new system will use an innovative, patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors. Using its unique approach, Nielsen will be able to provide reach, frequency and Gross Rating Point (GRP) measures for online advertising campaigns of nearly any size.”
The Nielsen Online Campaign Ratings service is currently in its testing phase with 80 brands. A public launch is expected by August 15.
Early partner Facebook is also working with comScore on a tool based on GRPs designed to assist advertisers. Facebook hopes both efforts will help make its ad platform more “approachable” to media buyers.