In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Comcast plans to renovate 70 percent of the California theme park, Universal Studios Hollywood, with thousands of parking spaces, improved transit, two 500-room hotels, and most importantly, new attractions designed to broaden their fan base. Several “Despicable Me” inspired attractions will open for young riders on Saturday. Other updates, including the highly anticipated “Wizarding World of Harry Potter” attraction, will be completed by 2016. Continue reading Universal Studios Hollywood to Receive a $1.6 Billion Makeover

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies