Augmented reality in 2018 was “interesting, with projections being exceeded,” said NorthSouth Studios’ Bill Newell, who moderated a panel on the topic. He asked what AR experience stood out this year. IBM’s Elizabeth Kiehner, who reported on the new partnership between IBM’s Watson and Unity, was enthused over Legos’ AR app. “But I am more interested in AR as it pertains to enterprise,” she said, enumerating breakthroughs in AR for factory workers and healthcare, including surgery and cancer treatment. Continue reading CES Panel: Where the Augmented Reality Experience Is Going

Legal issues related to augmented reality IP ownership, licensing, liability and control were discussed by a panel of legal experts during an AWE ‘Law and ARder’ session moderated by ETC@USC’s Philip Lelyveld. Kimberly Culp (Venable LLP) discussed what companies need to think about when creating AR IP. Michael Leventhal (Holmes Weinberg PC) covered what you should ask for when licensing AR IP. Alexia Bedat and Ed Klaris (Klaris Law) addressed the risks associated with delivering AR experiences in public spaces. And Brian Wassom (Warner Norcross & Judd), who litigated the Candy Lab v. Milwaukee case, discussed whether a digital overlay impacts the original work at all, as well as AR as free speech. Continue reading Legal Experts Discuss AR Issues at Augmented World Expo

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality