While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

A 13-year bull run in technology startup investments has come to a halt, according to recent reports that describe a new climate of layoffs and skepticism that has resulted in valuations dropping and an exodus of funds. Rising interest rates, a palliative against 8 percent-plus inflation, have affected the investment outlook, making startups and private tech companies look overpriced. Even established public tech firms are affected, with Meta Platforms and Amazon dropping more than 30 percent this year, while Apple, Microsoft and Alphabet have logged 20 percent declines. Netflix has fallen by 69 percent. Continue reading Tech Sector Takes Hit as Startups and Stalwarts Feel the Pain

As part of its 12th annual Ability Summit, Microsoft is showcasing its new Inclusive Tech Lab, designed “to be an embassy for people with disabilities,” says the Redmond, Washington-based company, which also unveiled new software features and adaptive accessories to boost inclusion. The Inclusive Tech Lab will showcase Microsoft’s accessible hardware, software and services, and function as an incubator for inclusive design, the company says, calling it a place where “disability communities can ideate and evaluate product design and direction,” working with designers who are prepared to have their assumptions challenged. Continue reading Microsoft Previews New Inclusive Tech Lab at Ability Summit

Google seems to be angling for a slice of Apple’s pie, unveiling a universe of interconnected Pixel-branded gadgets across an ecosystem of watches, earbuds, smartphones and tablets. The Google I/O developers conference previewed next-generation Pixel 7 and 7 Pro smartphones, a new tablet and the highly anticipated Pixel Watch smartwatch. The company also showcased Pixel Buds Pro with noise cancellation and the budget Pixel 6a smartphone, ending with a teaser for AR glasses that translate languages. Google CEO Sundar Pichai led the Wednesday event, talking up the new Immersive View, coming soon to Maps. Continue reading Google Reveals AR Glasses, Immersive View for Maps, More

Apple, Google and Microsoft have joined forces in a rare intercorporate collaboration to create passwordless sign-in technology that relies on smartphones to sign-in. The tech giants announced last week that they are coordinating support for the passwordless sign-in standard, developed by the World Wide Web Consortium (W3C) and the FIDO (Fast Identity Online) Alliance. As a result, by the end of the year users of any of the three operating systems should be able to sign-in to any app or website when using supporting browsers from their nearby device. Continue reading Microsoft, Google, Apple Unite Behind Passwordless Logins

Electric vehicle maker Rivian, which produced almost $12 billion in profit for Amazon last year, cratered in the January through March period, prompting the retail giant to record a $7.6 billion loss on the investment. Overall, Amazon posted a $3.8 billion quarterly loss, its first in seven years and a contrast to profit of $8.1 billion during the same period in 2021. A 7 percent increase in quarterly revenue marked the tech giant’s most anemic performance in 20 years, as consumers adopted post-pandemic habits and resumed in-store shopping. Continue reading Amazon’s $3.8 Billon Quarterly Loss Is Its First in Seven Years

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

Twitter is testing a function that allows third-party app developers to reach out to users on the platform. The beta test, which currently displays only to select users, allows apps in the “Twitter Toolbox” collection to connect with Twitter’s audience at crucial moments when user intent is its strongest — such as when they’re seeking to implement one of Twitter’s native features. For instance, if a beta test user elects to block someone using Twitter’s own safety toggle, they’ll be presented with the choice to use a  developer-built Toolbox safety offering like Block Party, Bodyguard or Moderate. Continue reading Twitter Toolbox Testing In-App Third-Party Developer Promos

Zoom has added features including gesture recognition and a virtual whiteboard. The new Zoom IQ for Sales uses AI to analyze calls. Zoom Events has added Backstage to simulate the look and feel of an in-person event with “a persistent space for event panelists and staff to communicate behind the scenes before, during, and after a Zoom Events webinar session.” Management can now view “breakout rooms” from a main session to assess how participants are engaging, and a Central Library of Polls lets organizers more efficiently manage polling data, both in preparation and to share results. Continue reading Zoom Debuts Gesture Recognition, Virtual Whiteboard, More

The White House has issued a warning about hackers attempting to disrupt the energy grid and other industrial control systems with “a Swiss Army knife” of custom-coded malicious software. A joint bulletin issued by the FBI, NSA, DHS and Energy Department cautioned businesses to be on the lookout for “advanced persistent threat actors,” or APTAs, a commonly used way to describe state-backed hackers. Specific reference was made to devices from Japanese electronics firm Omron and the French firm Schneider Electric, suppliers of industrial automation equipment. Continue reading Agencies Warn That Hackers Are Targeting Control Systems

OpenAI has created a new technology that creates and edits images based on written descriptions of the desired result. DALL-E 2, an homage to the surrealist painter Salvador Dalí and the Pixar film “Wall-E,” is still in development but is already producing impressive results with simple instructions like “kittens playing chess” and “astronaut riding a horse.” OpenAI says the tech, “isn’t being directly released to the public” and the hope is “to later make it available for use in third-party apps. “Already some are expressing worry that such a tool has potential to exponentially increase the use of deepfakes. Continue reading DALL-E 2 by OpenAI Creates Images Based on Descriptions

After nearly a year in preview, Epic Games’ Unreal Engine 5 is now in general release. Availability of the next-generation real-time 3D platform was announced at Tuesday’s State of Unreal 2022 event. Empowering “both large and small teams to really push the boundaries of what’s possible, visually and interactively,” UE5 offers more fidelity and flexibility than previous iterations. Although it has been battle-tested on “Fortnite” and “The Matrix Awakens” demo for PlayStation 5, Epic says some UE5 features “have not yet been validated for non-games workflows.” Continue reading Epic’s Unreal Engine 5 Out of Preview and Into Wide Release

Sony Interactive Entertainment is launching a new PlayStation Plus subscription service in June. Combining the existing PlayStation Plus and PlayStation Now, the new service will first debut in Asia, with Europe, North America and the rest of the world to follow. The company is rolling out an “early look” at the new PlayStation Plus, which will feature “curated content from our exclusive PlayStation Studios team and our third-party partners,” for multiplayer gaming to install or stream. Subscriptions on three tiers of service will be available for monthly, quarterly or annual rates.  Continue reading Sony Interactive to Debut New Subscription Gaming Service

Apple is reportedly working on a plan that will make its popular iPhone and additional devices available on a subscription basis. Popular first among content providers, then software firms like Microsoft and Adobe, subscription contracts are less usual in the hardware space, other than the long-term payment plans mobile service providers add to a customer’s monthly bill for costlier phone models, including iPhones. Apple itself has been offering iPhones in monthly payments. A hardware “subscription” would possibly bundle other Apple products, like Apple TV and Apple Music. Continue reading Apple Reportedly Has iPhone Subscription Plan in the Works

Twitter has used its Spaces platform to opine on rapidly developing EU digital regulations, an effort that after two years has become formalized as a policy advocacy group known as the Open Internet Alliance. Vimeo, Automattic, Czech search engine firm Seznam and German social network Jodel have joined Twitter as founding members. The company’s mission statement is twofold: protecting competition to “avoid entrenching the dominance of the biggest players,” and focusing more on “how content is discovered and amplified.” The group aims “to strengthen the advocacy voice of medium-sized companies that promote the Open Internet.” Continue reading Twitter Rallies Midsize Tech Around the Open Internet Alliance