In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

Continue reading Hulu Joins the Streaming Competition in Offering 4K Video

According to sources, Google may unveil the test version of a 5G smartphone as early as October 15, when it is also expected to also reveal two new 4G Pixel smartphones with OLED screens and possibly a smart watch and notebook. If Google does indeed introduce the 5G phone, it would get a significant jump on Apple, whose plans are to unveil a 5G phone in 2020. Google is making a bigger play in branded hardware to have a greater hold over consumers using its search engine and other software products. Continue reading Google Set to Announce 5G Phone Next Week, Say Sources

Sony Interactive Entertainment has so far said little about its PlayStation 5, set to debut during the 2020 holiday season. The company was even a no-show at E3, where Microsoft introduced its Xbox One successor, Project Scarlett. Sony had stated that PS5 would support ray tracing, just revealed to be via a GPU hardware acceleration, rather than a software tweak. The console will also feature a solid-state drive, which will dramatically speed up loading time, by avoiding the need to duplicate game assets, also saving space. Continue reading Details Emerge About Sony Interactive’s 2020 PlayStation 5

Immersed in a virtual world, the user can be at risk for bumping into real-world objects, such as walls and coffee tables. Microsoft has filed a patent application for a technology to address this issue. With its “virtual reality floor mat activity region,” the user has a designated safe space to explore, with so-called fiducial markers that help the VR headset recognize the mat as well as the possibility of pressure sensors in the mat. Some VR players have used their own rubber mats as a physical cue to be safe. Continue reading Microsoft Files Patent Application for Virtual Reality Floor Mat

Having exited the smartphone market in 2017, Microsoft will rejoin it by the 2020 holiday season with the Surface Duo, a foldable, dual-screen device. Developed in collaboration with Alphabet, Microsoft’s Surface Duo will run on the Android operating system and feature the Google Play Store. Microsoft stated its intent to develop its own software for the device. The company also announced its Surface Pro X, a thinner version of its Surface Pro laptop, which features a custom-designed chip co-developed with Qualcomm. Continue reading Microsoft Targets Phone Market with Foldable Surface Duo

Sony Interactive Entertainment cut the monthly fee of its subscription service PlayStation Now in half, from $20 per month to just under $10. It’s also added four new games: “God of War,” “Infamous Second Son,” “Uncharted 4: A Thief’s End” and “Grand Theft Auto V.” Because three of those come from Sony-owned studios, PS Now will be the only way to stream them live. PS Now, which debuted in 2014, has enjoyed a compounded annual growth rate of 40 percent. Its 700,000 subscribers pay for access to 800 games. Continue reading Sony Makes Push for Its PlayStation Now Streaming Service

Californians for Consumer Privacy, which led the push for the privacy law that passed in the state, has a new plan to establish a data protection agency to make sure the law is enforced. The goal is to amend the law via a ballot initiative; it will take the valid signatures of more than 620,000 registered voters to put it on the ballot. The California Consumer Privacy Act now gives consumers the right to see what personal data has been collected, to delete it and to prevent companies from selling it. Continue reading Californians for Consumer Privacy Make Bid for Enforcement

Google, in cooperation with its internal tech incubator Jigsaw, released a large number of deepfakes, which have been added to the FaceForensics benchmark run by the Technical University of Munich and the University of Naples Federico II. The deepfakes will be available for free to researchers developing detection techniques. Previously, Google released text-to-speech models as part of the AVspoof 2019 competition to develop systems to distinguish between real and computer-generated speech. Continue reading Google Offers Deepfakes for Researching Detection Methods

Amazon created the Voice Interoperability Initiative to achieve software compatibility among digital voice assistants, encouraging its widespread adoption. Although 36 companies have joined the initiative, Apple and Google have not. Their absence is a significant impediment to the initiative’s goals, since Apple’s Siri and Google’s Assistant software are installed by default in most of today’s smartphones. Amazon’s Alexa, meanwhile, has no presence on smartphones, although its Echo speakers are a hit with consumers. Continue reading Amazon Forms Coalition for Voice Assistant Interoperability

Microsoft’s CTO office is reportedly creating a Data Dignity team to find ways to give users more control over their personal information — including the possibility of buying and selling it to third-parties. To set itself apart from other tech behemoths, Microsoft has been asserting its efforts for consumer privacy. But the company has faced its own privacy faux pas such as collecting data for Windows 10 and using human workers to transcribe Skype conversations. Data Dignity could help burnish its image. Continue reading Microsoft Develops Data Dignity Project to Empower Users

The Court of Justice of the European Union (CJEU) has ruled that Google will not be required to apply “right to be forgotten” rules globally. Based on the landmark privacy case, the tech giant will only need to remove links to sensitive personal data and disputed search results in Europe, after it receives approved takedown requests. The case was initiated in France in 2015 when privacy watchdog CNIL ordered Google to remove certain search results globally under “right to be forgotten” laws. Google refused and took the case to the French Council of State, which eventually turned to the CJEU.  Continue reading Landmark Privacy Case: EU Court Rules in Favor of Google

Walt Disney Studios and Microsoft inked a five-year deal to start transitioning filmmaking to Microsoft’s Azure cloud platform, with the goal of complete “scene to screen.” The effort is led by Disney’s StudioLAB. Walt Disney Studios chief technology officer Jamie Voris said the first step will be to move Avid editing tools into the cloud, to facilitate collaboration across locations. Microsoft U.S. president Kate Johnson noted that “we are at the tipping point for cloud in media and entertainment.” Continue reading Disney, Microsoft Team Up to Shift Moviemaking to the Cloud

Apple and Microsoft signed on as premier members of the Academy Software Foundation (ASWF), founded in 2018 to promote the use of open source software in the movie industry. By joining ASWF, Apple and Microsoft pushed annual funding for the organization over $1 million. Microsoft also joined ASWF’s governing board and technical advisory council. ASWF is a joint project of the Academy of Motion Picture Arts and Sciences and the Linux Foundation. ASWF executive director David Morin welcomed both companies into the fold. Continue reading Apple, Microsoft Latest to Join Academy Software Foundation

Apple signaled its steps toward augmented reality with a feature found in both iOS 13 and Xcode 11. Developers Steve Troughton-Smith and Guilherme Rambo discovered StarBoard, a stereo AR feature that appears to be similar to iOS’s CarPlay feature, which relies on an iPhone to generate graphics for a vehicle’s external touchscreen. But whereas CarPlay outputs a single image for a 2D display, StarBoard can apparently output two images for a 3D stereo headset, paired with a touch-based AR navigation controller. Continue reading Apple’s iOS 13 Reveals Path Forward for Augmented Reality