As the market for cloud computing continues to expand, customers can expect to pay less for more. Increased competition in cloud computing is leading to greater storage at lower prices. And at the given rate at which customers are being offered lower prices, tech companies await their greatest challenge — “the race to zero” — or the moment when unlimited storage will be available at no cost. Amazon is one of the first companies to reflect this trend with the cost of its Web Services. Continue reading Race to Zero: Reduced Costs of Cloud Storage and Services

Microsoft announced that it will offer the mobile version of its Office suite featuring Word, Excel and Powerpoint for free. This is a major departure for Microsoft, which usually charges a premium for its software. However, with people doing less on their desktops and more on their smartphones, Microsoft is finally focusing on today’s push into cloud computing. The company hopes that the free mobile apps will entice new users to buy the desktop software, too. Continue reading New Direction: Microsoft Offers Office Suite Free for Mobile

Google’s cloud computing customers just got faster connectivity options and tools to share data between devices in real time. The tech giant announced its new Google Cloud Interconnect, a new service that gives developers three options for fast connectivity to Google’s servers. Google also started integrating technology from its latest acquisition of Firebase, a startup that specializes in real-time backend service, and has developed a “Triggers” tool for Google cloud computing. Continue reading Google Bolsters its Cloud Computing Services with New Tools

Microsoft Band is a new wrist-worn device that works with an online service called Microsoft Health. The service will analyze personal health and exercise data collected by the band and other devices. The display on the black rubber bracelet will show text messages from a cell phone, Facebook alerts, and barcodes that allow people to pay for things with a swipe of their wrist. The device will track heart rate, sleep quality, and calories burned using optical sensors rather than less accurate audio sensors. Continue reading Microsoft Band Joins the Health and Fitness Wearable Market

The FCC is considering a change to federal regulations that could potentially put Internet TV providers on the same level as traditional cable TV companies. If the change were implemented, Internet TV providers would reportedly have the same ability as today’s cable and satellite companies to negotiate for carrying broadcast TV stations. The change could therefore help emerging multichannel video programming distributors (MVPD) to license the content necessary to become serious contenders. Continue reading Proposed FCC Rule Change Potential Big Step for Internet TV

Microsoft recently launched a new section on its website to provide the public with access to various projects in development. Microsoft Garage started in 2009 within the Office Labs group as a place for employees to work on innovative new ideas. Until last week, The Garage was largely an internal effort that supported side projects, hackathons and science fairs. The Garage is now offering public access to 16 free consumer-facing apps across Android, Android Wear, iOS, Windows Phone and Xbox One. Continue reading Microsoft Opens The Garage, Unveils Wild Ideas of Employees

Microsoft is joining Apple, Fitbit, musician will.i.am and others gearing up to offer new smartwatches. Microsoft’s wearable — a smartwatch that will track your heart rate, work across different mobile platforms, and run for more than two days of regular use before needing a charge — is expected to launch in the next few weeks. A name for the device or its retail cost is not yet known. Microsoft joins a growing field as the wearable tech market is forecasted to be worth $7.1 billion as early as next year. Continue reading Microsoft Plans to Debut New Smartwatch in Next Few Weeks

While Netflix has become the largest standalone subscription programming service in the U.S., and the leading brand among millennials, the company attracted a disappointing number of new users during the third quarter, resulting in a 26.4 percent drop in its stock value yesterday. Netflix added 980,000 customers for the quarter, down from 1.3 million for the same period last year. The disappointing results were intensified by HBO’s announcement that it plans to offer a competing service next year. Continue reading Netflix Shares Take a Hit After Disappointing Third Quarter

Panelists at the Entertainment Merchants Association’s Digital Media Pipeline 2014 conference last week considered what defines a premium experience for consumers and how to best deliver it. Execs from Inception, MovieLabs, The Orchard and Sony discussed today’s variety of platforms, ways to keep consumers connected to content, meeting consumer demands, the need for a universal specification that supports multiple platforms, using social tools for search and discovery, and more. Continue reading Digital Media Pipeline: Making Digital a Premium Experience

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Amazon is reportedly in talks with at least three Hollywood studios to join the UltraViolet digital locker consortium. According to people with knowledge of the matter, Amazon has been in talks with Sony Pictures Entertainment, Universal Pictures and Warner Bros. The retail giant is currently ranked No. 2 behind Apple in digital movie sales and rentals. If Amazon were to implement UltraViolet, it could help jumpstart efforts to expand the $2 billion online movie-sales business and make it a greater threat to Apple. Continue reading Amazon in Talks with Hollywood Studios to Join UltraViolet

Social network Twitter filed a lawsuit against the U.S. government on Tuesday, seeking to bring more transparency to government surveillance. Twitter wants the government to ease restrictions on what tech companies can publicly disclose about the government’s national security-related requests for user data. The company alleges that these restrictions violate the company’s First Amendment rights. This is the latest in a series of battles over online national surveillance. Continue reading Twitter Sues U.S. Government Over Surveillance Disclosures

Facebook has relaunched Atlas, an advertising platform to help companies better target users on websites outside the social network. The company acquired Atlas from Microsoft last year. While Google’s DoubleClick is the dominant advertising tool with a 32 percent share of the market this year, Facebook is aiming to increase its 8 percent to take over the lead. Facebook sees a major opportunity in the 92 percent increase projected for the worldwide mobile ad market. Continue reading Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch

Microsoft is skipping from Windows 8 to a Windows 10 operating system, expected to launch in the middle of next year. The new version, which was unveiled earlier this week, is intended to work across many different devices, from those connected via the “Internet of Things” to touchscreen phones, tablets and laptops. Windows 10 also features a newly redesigned Start Menu, which combines the tile design of Windows 8 with the traditional list design in older versions of Windows. Continue reading Microsoft to Introduce Redesigned Start Menu for Windows 10

Game consoles now beat out smart TVs and streaming media boxes as the device most frequently used for video streaming, according to a Parks Associates report on Americans’ streaming habits. In the survey of 10,000 households, 44 percent of respondents use a game console as their “primary connected” device for video streaming. Only 20 percent of respondents use smart TVs for streaming and only 12 percent watch video through a streaming media box. Continue reading Game Consoles Most Popular Video Streaming Device in U.S.