Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Oracle announced yesterday afternoon that Larry Ellison has agreed to step down as chief executive officer, concluding what Businessweek described as “one of the most entertaining and profitable runs for a leader in business history.” Ellison, who turned 70 last month, has run the company since co-founding it in 1977. He will remain chairman of Oracle’s board and will become the chief technology officer. Oracle execs Safra Catz and Mark Hurd will share the CEO responsibilities. Continue reading End of an Era: Larry Ellison to Step Aside as Oracle’s Chief

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

Microsoft has agreed to purchase Mojang, the Swedish company responsible for developing the world-building computer game “Minecraft.” The $2.5 billion cash deal, expected to be completed later this year, will bring the immensely popular title — and the Stockholm-based Mojang team — to Microsoft Studios, which publishes blockbuster game series such as “Fable” and “Halo.” “Minecraft” is currently the most popular online game on Xbox, and the top paid app for iOS and Android in the U.S. Continue reading Microsoft to Pay $2.5 Billion for Mojang, Maker of ‘Minecraft’

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Google is competing with fellow tech giants Microsoft and Amazon to offer businesses the best options for their employees, from laptops to software to cloud services. The company’s Google Drive for Work is designed to help co-workers share files, even if they were created in a Microsoft or Lotus program. Also, the company’s new pitch to workplaces has featured its cloud services, which provides computing power, storage, application storage, and mobile support for businesses’ online presence. Continue reading Google For Work: Software, Cloud Services Target Enterprise

China could have its own operating system in place by October to take on imported systems currently offered by tech giants such as Microsoft, Google and Apple. Initial reports suggest the system would first appear on desktop computers and then later expand to smartphones and other mobile devices. According to Ni Guangnan, who heads a development alliance created in March, the domestically built software could replace desktop operating systems within 1-2 years and mobile systems within 3-5 years. Continue reading China Creates Own OS to Kick Dependence on U.S. Systems

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

In a step toward protecting the personal data of online users, researchers at Columbia University have created new software called XRay that can observe and predict how tech companies are using the personal data that they collect. The software is based on research related to Google’s Gmail ads, Amazon recommendations, and YouTube recommendations. XRay, which will help privacy-concerned watchdogs track how personal data is used, is still in development. Continue reading Transparency for the Web: XRay Tracks Use of Personal Data

Time Warner Cable signed a direct interconnection deal with Netflix, which makes it the fourth of the biggest ISPs to sign such an agreement with the video service. The deal should improve the Netflix experience for TWC broadband subscribers. Netflix signed similar deals with AT&T, Comcast and Verizon in recent months after fighting with the providers. Despite signing the paid peering agreements, Netflix continues to argue before the FCC and publicly that such arrangements violate net neutrality. Continue reading Netflix Signs Paid Peering Deal with TWC for Faster Streaming

Viv Labs, a startup founded by three of the people who developed Siri for Apple, is currently working on an artificial intelligence technology that will truly be able to perform tasks at the sound of a voice command. Unlike Siri, the new AI named Viv will be able to teach itself to perform almost any function, not just the ones that are programmed. The AI will also get to know its user, recognize the services that the user prefers, and eventually know what the user needs before it is stated. Continue reading Siri Creators Build a New Improved AI That Can Teach Itself

At the Gamescom conference in Germany on Tuesday, Microsoft introduced several Xbox One console updates. First, a media player app is expected to allow users to load over 30 different file formats to the Xbox One via a device connected by USB. The company is also working with certain countries to provide facilitated and cheaper mainstream broadcast television content access. In addition, Microsoft plans to launch the Xbox One Digital TV Tuner in October. Continue reading Xbox One Updates Include Support for Multiple File Formats

Last week, Yahoo joined Google and Microsoft in the effort to bring more privacy to users of their popular email services. The 110 million unique Yahoo email users will have the option to turn on an encrypted messaging feature. The feature relies on PGP encryption, which stores each user’s encryption key on their personal laptops and devices. Google also announced that encrypted websites will fare better in their search results due to a new feature in its ranking algorithm. Continue reading Tech Giants Tighten Security on Emails with Encryption Option

The National Academy of Television Arts & Sciences announced recipients of the 66th Annual Technology and Engineering Emmy Awards, which will be presented at January’s Consumer Electronics Show in Las Vegas for the ninth consecutive year. Apple, Microsoft, Roku, Sony and TiVo will be recognized for television enhancement devices. HBO and Netflix will receive awards for second screen navigation. Kazuo Hirai, president and CEO of Sony Corporation will receive the Lifetime Achievement Award. Continue reading NATAS Announces 66th Tech Emmys, To Be Presented at CES

In May, Chinese e-commerce company Alibaba filed for a public stock offering in the United States. However, this fast growing company still has a way to go before it will be able to compete with the American tech giants that currently control the multibillion-dollar cloud computing business. For now, Alibaba appears to be focusing on expanding in China, where it already has four data centers and handles up to $5.8 billion in commerce per day at its peak. Continue reading Alibaba Growing, But Not a Threat to Top Cloud Services Yet