At CES in January, Fox Innovation Lab showed its first cut of “The Martian VR Experience.” Now, 11 months later, 20th Century Fox’s Lab has just released the finished product, directed by Robert Stromberg and executive produced by Ridley Scott, for use with HTC Vive and PlayStation VR. “The Martian VR Experience,” which is available to consumers for $19, takes viewers into the world of the 2015 Fox movie “The Martian,” directed by Scott, where astronaut Mark Watney (played by Matt Damon) was abandoned on Mars. Continue reading Fox Releases Immersive Project: ‘The Martian VR Experience’

Virtual reality is finally available for consumers. Oculus will ship the much-anticipated Rift VR headset next week, HTC will deliver its Vive VR headset one week later, and Sony is also readying the launch of its PlayStation VR headset. Although there are technical kinks to be worked out and business models to emerge, early signs that consumers want VR are positive. The Rift is back-ordered to July, the Vive to May, and, on Amazon, the PlayStation VR Launch Bundle pre-order sold out within minutes of going live. Continue reading VR Faces its Moment of Truth as Headsets Become Available

For box-office hit “The Martian,” 20th Century Fox and its Fox Innovation Lab developed a VR experience that will debut as a commercial release in the first half of 2016. The VR experience relies on Oculus headsets but will also be available with other devices. The experience is based on the lead character of the movie, putting viewers into the challenges faced by astronaut Mark Watney on Mars. Filmmaker Robert Stromberg said the “thrilling” experience aims to provoke a wide range of emotions including anxiety and success. Continue reading Fox Innovation Lab to Debut Virtual Reality with ‘The Martian”

As 4K UHD TVs slowly come to market, and streaming services continue to introduce support for 4K and high dynamic range programming, Ultra HD Blu-ray is the next logical step. During its press conference at the IFA trade show in Berlin yesterday, Samsung became the first company to officially announce a 4K UHD Blu-ray player. Samsung’s UBD-K8500 supports HDR, offers 64 times the colors of standard Blu-ray, and plays UHD content at up to 60 frames per second. 20th Century Fox is providing content for the player, and plans to issue all its new releases in 4K Ultra HD with HDR. Continue reading IFA 2015: Samsung is First to Announce 4K UHD Blu-ray Player

In an effort to encourage more digital movie sales, Sony’s new initiative, Vudu Extras+, is letting people who buy movies via Walmart’s online video service share extras like behind-the-scenes footage on Facebook and Twitter. The idea is that if added bonus content is available, people will be willing to pay for it — and happy to share. Sony says 40 percent of people who buy Blu-ray discs usually watch the extras, which is reason enough to offer this new option. Continue reading Sony Launches Shareable Extras to Inspire Movie Purchases

As movies are released in higher-definition formats that require more data to play on various devices, the film and CE industries must build a “digital bridge.” So said Twentieth Century Fox Home Entertainment President Mike Dunn at a keynote Monday at the CEA Industry Forum in Century City. The new 4K Ultra HD format has sharper imagery and sound, but is not yet cost-effective. New Blu-ray players are being developed to address that, while cloud storage will also play a role. Continue reading Hollywood and Electronics Industry Must Build Digital Bridge