Sony first teased its Spatial Reality Display at last October’s CES Unveiled Conference. Experts have alternately described the experience as taking 3D to the next level, virtual reality without the headset and, simply, mind-blowing. In essence it relies on Sony’s Eye-Sensing Light Field Display (ELFD) technology to create an experience somewhere between virtual reality and next-gen 3D. The Spatial Reality Display was named a CES 2021 Innovation Awards Honoree. A shipping product, the display’s suggested retail price is $4,999.99. Continue reading CES: Sony Promotes Glasses-Free 3D Spatial Reality Display

Sony Electronics debuted the Cognitive Processor XR, a new type of image processor that will be incorporated in its new Bravia XR LED and OLED TVs. According to Sony Electronics president and chief executive Mike Fasulo, the new processor surveys the entire frame in real time, breaking down specific zones to concentrate on — such as realistic skin tone — as a way to mimic how our brains process images. Sony global display and processor expert Kazuo Kii says the Cognitive Processor XR will aid the TVs’ 8K performance. Continue reading Sony’s Cognitive Processor Tech Comes to Next-Gen TV Sets

Sony Electronics revealed its new premium TVs, the Bravia Master Series, with the goal of bringing a professional-level studio monitor into the home. The OLED A9F, which follows the first Bravia OLED set in 2017, and the A8F, launched earlier this year, feature an upgraded version of Sony’s Acoustic Surface, recreating a 3.2 audio set-up. Other new features are object-based HDR remastering and “super resolution.” Sony has also invested in large crystal LED (CLED) screens, “currently targeted at commercial users,” but not hard to imagine ultimately being scaled down for consumers. Continue reading Sony Introduces its New Premium OLED and LED Televisions

During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

This summer, Sony will begin shipping the new Z television set series, redesigned from the ground up to combine the best technical features of both LCD and OLED sets. Whereas OLED TVs can show a true pitch-black, they can’t match the brightness of LED-backlit LCD TVs. With the advent of high dynamic range (HDR), TV sets need both the control of individual pixels provided by OLEDs and the brightness of LCDs. Sony achieves that by adding more LEDs in its backlight and focusing their beams for less light leakage. Continue reading Sony to Debut TVs Combining Best OLED and LCD Features

During the Sony keynote at CES, CEO Kazuo Hirai announced that the PlayStation 4 console system — which he suggests, “sets the benchmark in collaboration, artistry, imagery and design” — sold more than 5.7 million units over the holidays for a total of 35.9 million units since the console’s launch. PlayStation VR goggles will ship the first half of 2016, reportedly in the $300 range. Sony Electronics president and COO Mike Fasulo took the stage to announce “Ultra,” the company’s new video app that enables users to purchase and stream 4K movies on Sony’s Android TVs. Sony also unveiled a range of new cameras, 4K TVs, audio products and more. Continue reading Sony Announces 4K Video Storefront, Array of New Products