The National Football League is starting its own YouTube channel and Major League Baseball, which began streaming games online 13 years ago, bought the rights to manage the National Hockey League’s Web operations. But action sports — including surfing, skateboarding and snowboarding — rule millennials’ viewing time on their mobile phones. Although Americans are still watching less video on mobile phones than traditional TV, action sports on mobile channels is a parallel universe of sports viewing and is likely to remain so. Continue reading Why Action Sports Dominate Mobile Viewing Time of Millennials

During its NewFront presentation in New York this week, Disney-owned Maker Studios announced Maker Select, which will allow advertisers to buy ad space on Maker’s 55,000 YouTube channels in addition to all other YouTube channels. Maker Select will incorporate Maker’s audience data with data from YouTube, Nielsen, social networks and additional sources. Advertisers can target ads based on content type, brand compatibility and audience makeup. The new offering comes from a partnership with Web video analytics firm OpenSlate. Continue reading Maker Select Enables the Purchasing of Ad Space on YouTube