Taylor Swift ranked first among the world’s musical artists on the annual Spotify Wrapped chart that ranks the year’s top songs, albums, podcasts and audiobooks. Her more than 26.6 billion global streams earned her the preeminent title of Spotify’s Global Top Artist for the second consecutive year. The Weeknd, Bad Bunny, Drake and Billie Eilish rounded out the top performers, at numbers 2 through 5, respectively. Women dominated the global Top 10 for albums, led by Swift’s “The Tortured Poets Department: The Anthology” followed by Eilish’s “Hit Me Soft and Hard.” Swift claimed a total of three slots among the Most-Streamed Albums Globally. Continue reading Spotify Wrapped: Swift Leads a Banner Year for Female Artists

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

YouTube has announced the 50 winners of its 2015 YouTube Music Awards, which were selected this time around by data analysis of growth in views, subscribers and engagement during the last six months on the Google-owned video site. The honorees include mainstream acts such as Ariana Grande, Beyonce, Lady Gaga and Taylor Swift — in addition to YouTube stars including Lindsey Stirling and Pentatonix. The 50 artists collectively represent more than 164 million subscribers and 47 billion video views on YouTube. Continue reading YouTube Turns to Big Data for Selecting Music Awards Winners

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts