Facebook Parries Apple’s Privacy Policy with Its Own Prompt

In response to Apple’s changes that require users’ consent to track their behavior, Facebook — which claims the privacy change will make targeted advertising too difficult — has responded with its own solution. The social media company plans to introduce an in-app prompt that asks users to give permission to use data collected from apps and third-party websites and provides information on how the data is used for personalized ads. That screen will appear with the Apple prompt detailing its new privacy policy. Continue reading Facebook Parries Apple’s Privacy Policy with Its Own Prompt

Facebook Plans Changes to Groups, Controls for Advertisers

When Facebook launched Groups in 2019, it was intended to be, per chief executive Mark Zuckerberg, the “heart of the app.” This last August, however, its own data scientists warned about “blatant misinformation and calls to violence” in the site’s top “civic” Groups. Facebook was aware of the problems for years but accelerated plans to make actual changes after rioters broke into and vandalized the U.S. Capitol on January 6. The Groups in question, dedicated to politics, together reached “hundreds of millions of users.” Continue reading Facebook Plans Changes to Groups, Controls for Advertisers

CES: Economic Council Chief Discusses Biden’s Tech Goals

Consumer Technology Association president and chief executive Gary Shapiro held a conversation with the incoming Biden administration’s designated director of the National Economic Council Brian Deese. In that position, Deese will advise President-elect Joe Biden on domestic and international economic policy and coordinate the administration’s economic agenda. “Taking the vision and direction of the president and turning it into an action plan across all agencies is particularly important at times of economic crisis,” he said. Continue reading CES: Economic Council Chief Discusses Biden’s Tech Goals

Facebook Tech Problems Impact Ad Campaigns, Businesses

After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses

Snap’s New Spotlight Feature Aims to Encourage Viral Videos

Snap is introducing a video-sharing feature called Spotlight designed to help its Snapchat app better compete with TikTok and Instagram Reels. Spotlight allows the creation of content that could go viral, a marked difference from its long-time focus on communication between friends and curated posts. Snap will spend $1+ million a day to reward those who post the best content and highlight top snaps to its 249+ million daily users in a feed they can swipe or tap. With Spotlight, Snap hopes customers increase the time they spend on the app. It also opens the door to advertising. Continue reading Snap’s New Spotlight Feature Aims to Encourage Viral Videos

Facebook, Twitter Chief Execs Support Section 230 Changes

At a Senate Judiciary Committee, Facebook chief executive Mark Zuckerberg and Twitter chief executive Jack Dorsey reported that their companies made improvements in blocking misinformation during the 2020 presidential election, compared to their inability to stop Russian meddling in the 2016 election. Judiciary chair Lindsey Graham (R-South Carolina) said both companies will face modifications to Section 230 of the Communications Decency Act, which protects them from liability for user-posted content, and the two chief execs expressed cautious support for the idea. Continue reading Facebook, Twitter Chief Execs Support Section 230 Changes

Big Tech Executives Defend Their Services in Senate Hearing

Facebook chief executive Mark Zuckerberg, Twitter chief exec Jack Dorsey and Alphabet/Google chief exec Sundar Pichai faced a combative Senate Commerce Committee this week. Republicans want to update Section 230 of the Communications Decency Act that shields Internet platforms from liability for user-generated content. They also claim the platforms censor conservative views. Democrats also want to look at Section 230 but are more focused on whether the platforms are guarding against disinformation as the presidential election looms. Continue reading Big Tech Executives Defend Their Services in Senate Hearing

Adobe Beta-Testing New Tool to Detect Manipulated Images

Adobe released a beta version of a Photoshop tool that will make it easier to determine if an image is real or has been manipulated. The so-called attribution tool, which will first be tested with a select group of people, enables photo editors to attach more detailed, secure metadata to images. In addition to including who created the image, the metadata will provide information on how it was altered and if AI tools were used to do so. Adobe said it will also be clear if the metadata has been tampered with. This could be a step toward combatting deepfakes. Continue reading Adobe Beta-Testing New Tool to Detect Manipulated Images

Twitter Makes Changes to Help Curb Election Disinformation

In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation

Government Report Urges Breakup of Big Tech Monopolies

After a 16-month investigation, the House Judiciary Committee presented a 449-page report stating that Big Tech companies Amazon, Apple, Facebook and Google abused their monopoly positions and calling for reform of the antitrust laws. Lawmakers stated the companies had evolved from startups to “the kinds of monopolies we last saw in the era of oil barons and railroad tycoons” and stated their breakup would restore competition. This marks the biggest antitrust effort since the government sued Microsoft in the 1990s. Continue reading Government Report Urges Breakup of Big Tech Monopolies

Microsoft Inks Deal with OpenAI for Exclusive GPT-3 License

Microsoft struck a deal with AI startup OpenAI to be the exclusive licensee of language comprehension model GPT-3. According to Microsoft EVP Kevin Scott, the deal is an “incredible opportunity to expand our Azure-powered AI platform in a way that democratizes AI technology.” Among potential uses are “aiding human creativity and ingenuity in areas like writing and composition, describing and summarizing large blocks of long-form data (including code), converting natural language to another language.” Continue reading Microsoft Inks Deal with OpenAI for Exclusive GPT-3 License

Social Media Platforms Struggle to Subdue Conspiracy Groups

Facebook vowed to stop QAnon, a conspiracy theory group claiming that a satanic cult, led by Democratic politicians and entertainers, engages in trafficking of children and cannibalism. Instead, QAnon’s Facebook group has grown by hundreds of new followers, as have the Facebook pages of a violent militia movement. More disturbing is that a study showed Facebook’s own recommendation engine drove users towards these groups. YouTube is another social platform that reportedly recommends the content of fringe groups. Continue reading Social Media Platforms Struggle to Subdue Conspiracy Groups

Social Media Platforms Prep for Flood of False Election Info

As the 2020 U.S. presidential election looms, social media platforms are launching strategies to combat false claims and misinformation. Internet companies anticipate a tsunami of this type of content in the lead-up to the election. Google, for example, said it would block some autocomplete search suggestions in an effort to combat misinformation, and Twitter said it would more aggressively label or remove tweets that undermine confidence in the election or promote disputed information. Twitter and Facebook plan to ban new political ads the week leading up to the election. Facebook, meanwhile, is also working to prevent climate misinformation. Continue reading Social Media Platforms Prep for Flood of False Election Info

Facebook’s New Rules Aim to Quash Election Misinformation

Facebook has made several changes ahead of this year’s U.S. presidential election to prevent potential misinformation being shared by politicians, their campaigns and special interest groups. The social media company will bar new political ads beginning the week before the election and tamp down any posts trying to convince people not to vote. After the election it will quell attempts to claim false victories, directing readers to accurate election information. In India meanwhile, Facebook is under pressure after banning a politician for hate speech. Continue reading Facebook’s New Rules Aim to Quash Election Misinformation

Facebook Struggles to Contain Health Misinformation, QAnon

According to global civic movement Avaaz, over the past year Facebook enabled 3.8 billion views of misinformation related to health, almost four times the views of sites such as the World Health Organization (WHO) and Centers for Disease Control (CDC). This has occurred despite Facebook’s partnership with these organizations to expose users to reliable information. In another effort to squelch misinformation, Facebook removed 790 QAnon groups and restricted another 1,950 groups, 440 pages and 10,000+ Instagram accounts. Continue reading Facebook Struggles to Contain Health Misinformation, QAnon