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Debra KaufmanAugust 14, 2020
After testing earlier this year, Twitter has introduced settings that allow users to control who can reply to tweets. Twitter is responding to widespread pressure to combat chronic hate speech, misogyny and harassment. Twitter director of product management Suzanne Xie wrote that, “we’ve seen people use these settings to have conversations that weren’t really possible before,” adding that, “starting today, everyone will be able to use these settings so unwanted replies don’t get in the way of meaningful conversations.” Continue reading Twitter Debuts Reply Feature to Prevent Chronic Harassment
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Debra KaufmanAugust 13, 2020
FireEye data scientist Philip Tully showed off a convincing deepfake of Tom Hanks he built with less than $100 and open-source code. Until recently, most deepfakes have been low quality and pretty easy to spot. FireEye demonstrated that now, even those with little AI expertise can use published AI code and a bit of fine-tuning to create much more convincing results. But many experts believe deepfake text is a bigger threat, as the GPT-3 autoregressive language model can produce text that is difficult to distinguish from that written by humans. Continue reading Quality of Deepfakes and Textfakes Increase Potential Impact
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Debra KaufmanAugust 7, 2020
Democratic attorneys general for 19 states and the District of Columbia urged Facebook executives to create a live, real-time means for users to report harassment, intimidation and hate speech, and to improve blocking and filtering of such speech, as well as be more cooperative with law enforcement investigating hate crimes. Facebook said that in Q1 this year, it “took action” against 9.6 million pieces of content that violated polices, compared to 5.7. million the previous quarter. Continue reading State AGs Push Facebook to Take More Steps Against Hate
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Debra KaufmanAugust 5, 2020
It’s time to assess the impact of an advertiser boycott of Facebook, started on June 17 to protest that company’s handling of hate speech and misinformation. Following the urging of civil rights groups Color of Change, the Anti-Defamation League and the NAACP, 1,000+ advertisers publicly joined in the boycott, dubbed #StopHateForProfit, which was intended to last for the month of July. Other advertisers pulled back on spending but did so less publicly. Facebook has 9+ million advertisers. Continue reading Evaluating Possible Impact of Recent Ad Boycott on Facebook
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Debra KaufmanJuly 31, 2020
At a congressional hearing this week, the chief executives of Amazon, Apple, Facebook and Google endured frustration and hostile criticism from bipartisan lawmakers. House Antitrust Subcommittee chair David Cicilline (D-Rhode Island) started by saying that, “Our founders would not bow before a king. Nor should we bow before the emperors of the online economy,” referring to Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai. The companies are collectively worth almost $5 trillion. Continue reading Big Tech Executives Are Grilled During Congressional Hearing
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Debra KaufmanJuly 24, 2020
Facebook-owned Instagram created an “equity and inclusion team” to look at how Black, Hispanic and other U.S. minority users are impacted by the company’s algorithms and machine-learning systems. An Instagram spokesperson revealed that Facebook is planning a similar team. Only last year, Facebook wouldn’t allow employees to study the issue of bias introduced by algorithms, so the move is a reversal. Meanwhile, the advertiser boycott against Facebook, in part for how it deals with racial issues, is still in effect. Continue reading Facebook Greenlights Equity Teams to Study Algorithmic Bias
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Debra KaufmanJuly 23, 2020
Twitter removed about 150,000 accounts disseminating QAnon right-wing conspiracies for violating the social platform’s policies and distributing harassment and misinformation that could potentially lead to harm. The company added that it will no longer recommend QAnon-related accounts and content, including that contained in email. Twitter also stated it will make efforts to limit these theories from appearing in trending topics and search, as well as users posting links affiliated with the theories. Continue reading Twitter Bans Accounts Promoting QAnon Conspiracy Theories
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Debra KaufmanJuly 10, 2020
Facebook commissioned an audit, and civil rights attorney Laura Murphy with Relman Colfax attorneys delivered an 89-page report that praised the company for adding rules against voter suppression and creating a team to study algorithmic bias. But it also excoriated Facebook for “vexing and heartbreaking decisions [it] has made that represent significant setbacks for civil rights.” Meanwhile, Facebook is still working to address misinformation on its platform. It recently removed accounts belonging to Roger Stone, which were linked to fake accounts active around the 2016 presidential election. Continue reading Facebook Audit Finds Company’s Civil Rights Efforts Wanting
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Debra KaufmanJuly 2, 2020
As the advertiser boycott of Facebook grows over its policy to allow hate speech, Facebook is showing the first signs of concern. Last week, its top advertisers — including Coca-Cola, Pfizer and Unilever — paused advertising to signal their displeasure over the social media platform’s stance. In a virtual meeting, said sources, chief executive Mark Zuckerberg doubled down, telling these advertisers that he won’t back down. Now communications chief Nick Clegg stresses the company is trying to curb hate speech. Continue reading Facebook at a Crossroads as More Advertisers Join Boycott
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Debra KaufmanJune 19, 2020
Facebook debuted a feature, first to a small group, to allow U.S. users to opt out of seeing political, electoral and social issue ads in Facebook and Instagram feeds. After months of refusing to take action on these ads, even those with lies, chief executive Mark Zuckerberg admitted that, “everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content.” Facebook also announced its intent to register 4 million new voters in the next few months.
Continue reading New Facebook Feature Provides Option to Avoid Political Ads
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Debra KaufmanJune 9, 2020
After weeks of demonstrations and unrest in the U.S. and abroad, Facebook chief executive Mark Zuckerberg said that, although the company has policies on handling content related to violence and civil unrest, “there may be additional policies or integrity measures to consider around discussion or threats of state use of force when a country is in this state.” The social giant will also review its policies with regard to countries with violent conflicts and civil unrest. Facebook removed almost 200 accounts linked to white supremacist groups. Continue reading Facebook Examines Content Policies, Removes Hate Groups
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Debra KaufmanMay 6, 2020
In Q1 2020, YouTube reported $4.04 billion in ad revenue, up 33 percent from 2019. Last year, YouTube earned $15.15 billion in ad revenue, up 36 percent. Its parent company Alphabet — which first broke out numbers for YouTube in Q4 2019 — generated $41.16 billion in revenue, a 13 percent year-over-year growth, with an adjusted net income of $6.84 billion or $9.87 per share. Those figures exceeded analyst expectations for revenue of $40.38 billion, but missed its EPS of $10.33; shares rose 8+ percent in after-hours trading. Continue reading Alphabet and YouTube Ad Revenue Is Impacted by Pandemic
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Debra KaufmanApril 15, 2020
Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising
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Debra KaufmanApril 13, 2020
One conspiracy theory making the rounds on the Internet connects the coronavirus outbreak to 5G technology. Although actors Woody Harrelson and John Cusack are among those endorsing the misinformation, researchers indicate the majority of online activity around this theory is coordinated and possibly state sponsored. That’s the conclusion of Marc Owen Jones, a researcher at Qatar’s Hamad bin Khalifa University, who analyzed 22,000 Twitter interactions and found a large number displaying “inauthentic activity.” Continue reading Social Media Campaign Aims to Link Coronavirus to 5G Tech
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Debra KaufmanApril 1, 2020
Although news media have seen a rise in digital subscriptions during the coronavirus, advertising has plummeted. Facebook has stepped in with the announcement it will provide $25 million in grants to local news outlets, as well as spend $75 million in marketing. Examples of outlets hard hit include BuzzFeed and American Media, which are cutting employees’ salaries, and alt-weeklies that have laid off as much as 75 percent of their employees. Facebook fact-checkers, meanwhile, are fighting coronavirus misinformation. Continue reading Facebook Gives $100 Million in Local News Grants, Marketing