By
Paul BennunJanuary 10, 2025
There’s a knotty problem present in every single available VR device, and it gives most people a headache or eyestrain when using the device long enough: the distance between your eyes and the displays remains the same no matter how far away an object appears to be. At CES 2025 in Las Vegas this week, Canadian spatial media company CubicSpace demonstrated a software mitigation to this issue, showing us images on a standard 3D display and a stock Meta Quest 3 device, with a before-and-after effect of native pipeline and via their software. Continue reading CES: CubicSpace Demos Solution to a Consistent VR Problem
By
Paula ParisiDecember 18, 2024
Blackmagic Design is live with URSA Cine Immersive pre-orders. If it meets its late Q1 2025 ship date the $29,995 the camera will be the first on the market optimized for the Apple Immersive Video (AIV) format compatible with the Apple Vision Pro mixed-reality headset. Currently, there isn’t much content that takes advantage of the Vision Pro’s immersive features. The Cine Immersive captures 3D footage in resolution of 8160 x 7200 per eye at 90 fps. The package includes a fixed-distance lens and 8TB of onboard network storage. Also in Q1, DaVinci Resolve Studio will be updated to support AIV editing. Continue reading URSA Cine Immersive for Apple Vision Pro Set for Q1 at $30K
By
Paula ParisiDecember 9, 2024
James Cameron’s Lightstorm Entertainment has debuted a new unit, Lightstorm Vision, which launches with a deal that sees Meta Quest become its exclusive mixed reality platform. The multiyear deal will see the Hollywood heavyweight partnering with Meta Platforms “to scale the creation of world-class 3D entertainment experiences spanning live sports and concerts, feature films, and TV series featuring big-name IP on Meta Quest,” Meta announced. In addition to producing original content for the Meta Quest, Lightstorm Vision will use its tech to help third parties create new programming and potentially conform existing work through MR conversion. Continue reading Cameron’s Lightstorm Vision Partners with Meta to Advance MR
By
Paula ParisiSeptember 24, 2024
From exercising in outer space to navigating via Google Earth VR, HTC has made inroads with its Vive headsets. The new mixed reality model, the Vive Focus Vision XR, has color passthrough and 2448 x 2448 resolution per-eye. Aiming squarely at the enterprise and high-end gaming markets, it accommodates tethered PCVR or standalone play, while IPD eye tracking makes it suitable for high-volume environments, like training or industrial use. Available for $999 for the consumer platform and $1,299 for enterprise, this latest iteration in the Focus Vision series is also made for location-based experiences. Continue reading HTC’s $1000 Vive Focus Vision XR is Built for Work and Fun
By
Paula ParisiJuly 31, 2024
Meta Platforms CEO Mark Zuckerberg unveiled the latest version of computer vision platform SAM 2, an update on the company’s Segment Anything Model that automates for video what the original SAM did for still images — identifying the edges of an object and isolating it in the frame. Zuckerberg demonstrated SAM 2 as part of a SIGGRAPH 2024 keynote session in which he was interviewed by Nvidia CEO Jensen Huang. “Being able to do this in video and have it be zero shot and tell it what you want, it’s pretty cool,” Zuckerberg said. Meta is sharing the code and model weights for SAM 2 with a permissive Apache 2.0 license. Continue reading Mark Zuckerberg Unveils SAM 2 AI Tech for Segmenting Video
By
Paula ParisiJuly 26, 2024
Meta Platforms is bringing its Meta AI assistant to Quest 3 headsets in the U.S. and Canada. As part of the company’s ongoing collaboration with Microsoft, Quest 3’s Horizon OS will also get access to real-time information courtesy of Bing search. The update will also bring Meta AI with Vision — already integrated with the Ray-Ban Meta smart glasses — to Horizon OS, initially just in passthrough mode. “These changes will begin rolling out in the U.S. and Canada in experimental mode next month — and we’ll continue to improve the experience over time,” Meta explains. Continue reading Meta Brings AI Assistant, AI Vision to Some Quest Headsets
Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users
By
Paula ParisiJuly 3, 2024
Apple has released a public demo of the 4M AI model it developed in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL). The technology debuts seven months after the model was first open-sourced, allowing informed observers the opportunity to interact with it and assess its capabilities. Apple says 4M was built by applying masked modeling to a single unified Transformer encoder-decoder “across a wide range of input/output modalities — including text, images, geometric and semantic modalities, as well as neural network feature maps.” Continue reading Apple Launches Public Demo of Its Multimodal 4M AI Model
By
Paula ParisiJune 12, 2024
Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive
By
ETCentric StaffApril 25, 2024
Meta Platforms has rebranded its Quest VR operating system Horizon OS and is opening the platform to third parties. While licensing terms have not been publicly disclosed, Asus and Lenovo have said they’re going to be designing hardware using the system. Microsoft and Qualcomm are also in round one of the companies on the inside track as Meta positions Horizon OS along the lines of a universal VR standard, not unlike Microsoft’s Windows OS for computers. All four companies have already been working with Meta on VR for Quest or its predecessor, Oculus. Continue reading Meta Opens Mixed Reality OS to Third-Party Hardware Makers
By
ETCentric StaffMarch 6, 2024
CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation
By
ETCentric StaffFebruary 28, 2024
Lenovo made waves at the Mobile World Congress in Barcelona this week, debuting a transparent laptop that is evoking science fiction metaphors and, some say, pointing to a new direction in computing. Lenovo hailed the concept ThinkBook product as an “industry first,” complete with a borderless 17.3-inch MicroLED transparent display, providing a “see-through” experience. Lenovo also touted its AI-powered portables, including a new ThinkPad T14 Gen 5 and ThinkBook 14 2-in-1 Gen 4, both featuring Intel Core Ultra processors “for the next wave of personalized business computing.” Continue reading Lenovo Unveils Transparent Laptop and AI Portables at MWC
By
Paula ParisiFebruary 6, 2024
Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound
By
Paula ParisiJanuary 31, 2024
Virtual meeting tool Zoom has become one of the first companies to announce an app designed specifically for the Apple Vision Pro mixed reality headset, shipping February 2. Zoom’s new app “seamlessly blends video conferencing with users’ physical space, blurring the lines of in-person and remote meetings” with the Vision Pro for “a more real-world, immersive environment,” according to Zoom. The result is an “authentic spatial representation” of people and their motions in the Vision Pro world on Zoom. The app supports Apple’s Persona feature, which uses machine learning to generate digital avatars. Continue reading Zoom Meetings for Apple Vision Pro App Get Avatars and More
By
Paula ParisiJanuary 30, 2024
Microsoft has added the Mesh mixed reality platform to its Teams remote collaboration app, making 3D and VR meetings now generally available to desktop Windows users and those with Meta Quest headsets. The immersive 3D meeting environments feature spatial audio as well as “live reactions” and the other standard Mesh features will be available to those with Microsoft Teams business accounts. Custom immersive spaces are also available to those with Teams Premium licenses. Microsoft says “hundreds of millions” of people worldwide are currently using Teams, although Mesh for Teams has only been in public preview since late 2022. Continue reading Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams