Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset

Sony Corporation debuted a mixed reality headset “aimed at supporting creators in sophisticated 3D content creation.” The Sony XR HMD includes “an XR head-mounted display with 4K OLED Microdisplays and Sony’s proprietary rendering technology” to enable real-time, high-definition “rendering of textures of 3D objects and facial expressions of human characters,” Sony announced at CES. The electronics giant disclosed plans to “collaborate with developers” of 3D production software, “including in the entertainment and industrial design fields.” At launch, Sony is exclusively partnered with Siemens to develop a collaborative product design solution. Continue reading CES: Sony’s Mixed-Reality Headset Built for Content Creation

While entertainment and telepresence are considered the most clear uses for virtual reality (VR), mixed reality (MR) and augmented reality (AR), several developers at CES 2024 demonstrated why in the short term, it may be that counterintuitive uses of extended reality (XR) as assistive technologies for visually impaired people provide the best case for its existence. The show demonstrated impressive ways to address macular degeneration, to assist in outdoor activities and to “read the room.” Two particular companies — Ocutrx and Lumen — showcased interesting headsets that may also point to a variety of entertainment, military, medical and enterprise applications. Continue reading CES: Breakthroughs in XR Address Adaption and Accessibility

Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2

Qualcomm’s Snapdragon XR2+ Gen 2 chip for extended reality platforms is designed to allow those who incorporate it into their gear to give Apple’s ambitious and technologically advanced Vision Pro headset a run for its money. Qualcomm says as part of the second gen Plus launch announcement that Samsung and Google have committed to using its new chip to power gen two XR experiences. Among the noteworthy XR2+ features is its single-chip architecture for 4.3K spatial computing at 90 frames per second. It supports 4.3K per eye resolution and 12 or more concurrent cameras to VR and mixed reality experiences. Continue reading CES: Qualcomm Chip Enables Faster Mixed Reality Features

Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse

Apple has released the iOS 17.2 update for newer iPhones. New features include spatial video recording and a Journal app that generates prompts designed to get users writing about their lives based on data running through the phone. The 3D spatial video can also playback on 2D on any device but is optimized for dimensional viewing on Apple’s Vision Pro headset, due for release in 2024, starting at $3,500. The Journal app, unveiled at June’s WWDC, is described as a health and wellness feature (that oddly does not yet integrate with the Apple Watch). Continue reading Apple Intros Spatial Video Recording with Latest iOS Update

Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space

Key highlights from this week’s two-day Meta Connect virtual event include details about the Quest 3 mixed reality headset, the latest smart glasses from its Ray-Ban collaboration, and an announcement that AI stickers are rolling out across the Meta Platforms apps. Starting at $500, the Meta Quest 3 will add Microsoft 365 apps integration by the end of the year, for those who want to use the gaming headset for productivity. Available for preorder now, the Quest 3 ships October 10. The Ray-Ban Meta smart glasses start at $299 and ship October 17. Continue reading Meta Shows Off Quest 3 and Smart Glasses at Connect 2023

Apple experienced its third consecutive quarter of declining sales in Q2, with a 1.4 percent slip to revenue of $81.8 billion. But the Cupertino-based company managed to generate record performance in its Services division, up 8.2 percent to $21.21 billion. Sales of the company’s largest device segment, iPhones, underperformed estimates with $39.7 billion in sales, a 2.4 percent dip year-over-year. Overall, however, Apple slightly overperformed Wall Street expectations, which were forecast at $81.64 billion for the quarter ending in June. For Q2, Apple reported 1 billion paid subscriptions — including Apple Music, Apple TV+ and third-party apps. Continue reading Apple’s Sales Decline Tempered by Record for Services Arm

Following nine months of difficult repositioning that included layoffs and consolidation as Meta Platforms segued to its “year of efficiency,” CEO Mark Zuckerberg recently shared his plans for the company’s future with employees at an all-hands meeting. In a discussion that has been reported as an effort to help bolster staff morale during this challenging period, Zuckerberg explained his strategy regarding job cuts, offered insight on the tech giant’s approach to artificial intelligence, and took a swipe at Apple’s upcoming Vision Pro mixed reality headset while talking about his goals for VR and the metaverse. Continue reading Zuckerberg Shares Meta Strategy with Staff After Rocky Year

Apple’s $3,499 Vision Pro headset will begin shipping in early 2024, CEO Tim Cook announced Monday at WWDC, calling it a device for “spatial computing.” The company’s new visionOS operating system is described as a mashup of iOS, macOS and tvOS, designed for “an entirely new universe of apps for Vision Pro,” according to Apple. Unity was revealed as the principal development engine for Vision Pro content. The upcoming headset, powered by Apple’s high-end M2 chip, supports 4K resolution and features embedded audio pods. The company emphasized gaming and streaming services, in addition to productivity and communication. Continue reading WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset

The Meta Quest 3 is a thinner, wireless AR/VR headset that will sell for $499 beginning this fall. Meta Platforms CEO Mark Zuckerberg revealed the device last week ahead of Apple’s WWDC, taking place today through Friday (during today’s WWDC keynote, Apple announced its visionOS software platform for the company’s much anticipated Vision Pro headset). Powered by a new Qualcomm Snapdragon chipset developed in conjunction with Meta, Zuckerberg describes the Quest 3 as “the first mainstream headset with high-res color mixed reality” and promises more details at Meta Connect, September 27-28. Continue reading Meta Quest 3 Is Unveiled Just Ahead of Apple’s WWDC 2023

Meta Platforms has published a new AI technology, the Segment Anything Model (SAM) that the company claims can identify objects it hasn’t seen before. Acting on a text prompt, SAM will highlight items in a photo or video, picking out all the cats, for instance, or flowers. It can also execute other functions, such as generating a 3D construct using a single 2D image or extrapolating from things viewed in a mixed reality headset. Segment Anything can work in concert with other models, potentially minimizing the need for voluminous data sets for training. Continue reading New Meta AI Can Detect Objects It Has Not Been Trained On