This week, YouTube announced a new partnership with Major League Baseball that will allow the video streaming site to exclusively live stream a total of 13 MLB games to both YouTube and YouTube TV for free to viewers in the U.S., Canada, and Puerto Rico. Dates and times are forthcoming, but the games will stream on the MLB YouTube channel along with a temporary pop-up channel on YouTube TV specific to MLB. While YouTube and MLB have worked together in the past, they’ve never struck a deal related to exclusive streaming.

Continue reading MLB Plans to Live Stream Games to YouTube, YouTube TV

In the age of television, sports fans typically watched their games on the couch or, if they were lucky, in arenas or stadiums. With the advent of virtual reality, however, that paradigm is about to shift. The future of sports promises to be more accessible, interactive, personalized and immersive. The fan might still sit on the couch — or at an office desk — but technologies including the Oculus Go VR headset and Intel’s True View will deliver the game in exciting new angles and a 3D view of everything on the field or court. Continue reading March Madness Live VR App Signals Future for Sports Fans

At CES in Las Vegas, HTC unveiled an upgrade to its Vive Pro VR headset, the Vive Pro Eye, featuring integrated eye tracking for in-app controls, analysis of user attention and foveated rendering. The last item relates to the ability of cameras in the headset to precisely track the position of the eyes’ pupils to enable the GPU to focus processing on that location. With foveated rendering, the GPU is said to save 30 percent over its power, which can be used to conserve power or increase detail within the rendered area. Continue reading HTC Unveils New Vive Pro Headset with Foveated Rendering

DAZN, thus far an ad-free sports-streaming service, plans to introduce advertising, but in a format that will prevent the annoyance of frequently repeating ads. This format — called “ad frequency” — can replay the same ad six times within a three-hour game, said DAZN Group executive chairman John Skipper, a former ESPN president. His new model, which will debut in the next six to eight months, will focus on sponsored content and product placement. DAZN targets sports deals to be the “exclusive over-the-top provider.” Continue reading Sports Streamer DAZN to Introduce Less Annoying Ad Model

Disney announced that its new ESPN+ streaming-only service, which launched five months ago in April, has already reached the milestone of more than one million paying subscribers. While it does not carry live streams from ESPN’s television channels, the $4.99-per-month streaming service offers original studio programming and sports content including MLB and NHL games, college football and international soccer matches, in addition to Top Rank Boxing and UFC mixed martial arts. Continue reading Disney Tops a Million Subscribers for Streaming ESPN Service

Facebook plans to stream live boxing and related programming through a new deal with Oscar De La Hoya’s Golden Boy Promotions. Content “will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook,” reports Variety. Broadcasts will leverage social features such as “real-time fan interaction and engagement.” However, the bouts will not feature ads. Facebook, which has been experimenting with streaming live MLB games, recently secured deals “with action-sports company Nitro Circus and Fox Sports for Ice Cube’s BIG3 basketball league.” Continue reading Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook will spend between $1 billion and $2 billion on original content in the next year, say analysts, with the goal of transforming Watch, its interactive video channel into a “TV-like habit” that brings in advertising dollars. Tarnished by the fake news it disseminated, Facebook has funded ABC News, CNN, Fox News channel and Univision to create news programs that will go live this summer. The shows will feature personalities such as Fox News’ Shepard Smith and CNN’s Anderson Cooper. Continue reading Facebook to Spend $1B–$2B on Original Content This Year

The U.S. Supreme Court, in a 6-3 opinion written by Justice Samuel Alito, struck down the 1992 Professional and Amateur Sports Protection Act (PASPA), a federal law stipulating that states could not “sponsor, operate, advertise, promote, license, or authorize” sports gambling. The ruling, which sided with a challenge brought by New Jersey, now opens the door for states to allow legal gambling, upending an over-25 year ban. The major sports leagues have responded positively and enthusiastically to the new status quo. Continue reading U.S. Supreme Court Rules States Can Allow Sports Gambling

ESPN+ is slated to launch on April 12th. ESPN’s new streaming service will cost $4.99 per month and will include “streaming access to live sports, original content, and on-demand programming delivered [via] a redesigned and personalized ESPN app, as well as ESPN.com,” reports TechCrunch. In August of last year, Disney made key announcements regarding plans for streaming video services: a Disney-branded platform slated for 2019, an ESPN-branded service for early 2018, and a majority stake in streaming tech company BAMTech, founded by MLB Advanced Media.

Continue reading ESPN Sets April 12 as Launch Date for New Streaming Service

After its first profitable quarter on record, Twitter is focusing on new business and advertising opportunities. For example, sources say the social media company is currently working on a camera-first feature that could compete with Snap and potentially threaten its advertising opportunities. The new feature would combine videos and photos with the Twitter Moments feature, creating more real-time content around events and enabling companies to sponsor events or place ads between tweeted content.

Continue reading New Camera-First Twitter Feature Could Threaten Snap’s Ads

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

Silicon Valley companies are getting closer to becoming major players in sports broadcasting. Up until now, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have been happy to ink contracts for various smaller sports packages that allow them to stream what has already been broadcast by the TV networks. But that scenario may be poised for a change, evidenced by the recent bidding war for primetime TV rights to NFL’s “Thursday Night Football” (Fox just signed a 5-year broadcast agreement, but a digital partner has yet to be announced). Continue reading Silicon Valley Could Compete with Pay TV in Streaming Sports

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

On Thanksgiving Day, sports fans watching football on FOX Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading FOX to Air Six-Second Ads During Thanksgiving Day Football

On September 28, Amazon will live-stream the first of 11 NFL “Thursday Night Football” games to its Prime Video members in over 200 countries and territories (excluding China). The last game, between Pittsburgh and Houston, will live-stream on Christmas Day. The event marks the beginning of an era in which technology titans, including Google and Facebook, vie with traditional broadcasters for the rights to major sports deals. The sports leagues are drawn to the global reach of the major technology companies. Continue reading Amazon’s NFL Deal Creates New Paradigm for Sports Rights