Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

At an event on the “Future of Search,” Google unveiled what’s next for its search engine. The Google homepage will start highlighting a user’s frequently searched topics before she begins searching, in response to a finding that one in eight queries per month are repeats. Google Feed is being rebranded as “Discover,” and will be placed underneath the Google.com search bar on all mobile browsers, highlighting news, video and information Google believes the user is interested in. Visuals will be more prominent on the site. Continue reading Google Shares New Vision for Search: Keeping Users Closer

After a confusing period of inconsistent application of its ad blocker ban, Google just re-approved and republished Rocketship’s Adblock Fast to Google Play. The move appears to indicate that Google has reversed its earlier decision to ban ad blockers from the Google Play store. After that earlier decision was announced, Google pulled apps such as Adblock Fast, but then permitted but simply stalled updates for Crystal’s ad blocker. Google has not commented publicly on how its ad-blocker policy is evolving. Continue reading Google Clarifies its Ad-Blocking Ban for Apps in Android Store