According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases