Verizon Wireless does not offer an unlimited data plan, but it’s got another idea on how users can watch mobile content to their heart’s content without racking up data charges: get media firms and advertisers to pay to deliver video and other content. The telco has launched a 1,000-user beta test of its sponsored-data program, FreeBee Data, that lets content providers opt to pay per-click or per-gigabyte fees. Just how many media companies will agree to pay data fees isn’t clear, and Verizon did not announce pricing. Continue reading Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

Based on numbers from mobile ad network Jumptap, which covers 134 million mobile users in the U.S. and 206 million mobile users worldwide, tablets accounted for 18 percent of all traffic on its network — compared to 78 percent for smartphones and 4 percent for feature phones. With the data from Jumptap’s most recent monthly report and its latest projections, tablets are set to continue this upward trend at a rapid pace. Continue reading Consumers Increasingly Turn to Tablets for Mobile Content