Google is launching Eddystone, a new format that uses electronic beacons to track users’ locations and link their smartphones with nearby objects. Its purpose is to provide useful information to users, such as electronic bus tickets when they’re detected near bus stops, or information on paintings when they are touring museums. Google is competing against Apple’s iBeacon technology, which was released in 2013. Eddystone will be open to multiple platforms and will include features that work on both Android phones and iPhones. Continue reading Google Launches Location Tracking Tool to Compete with Apple