In May, Instagram designers, engineers and product managers brainstormed ideas on how to make shopping work in the app. Now, six months later, they’re introducing the winning idea: Brands can tag products in their photos, much the way users tag friends. A single tap will reveal more information about the product, and another tap will send you to the retailer’s site to buy the product. After the launch, Instagram will gather data from how consumers use the new feature to improve it. Continue reading Instagram Introduces a Test Version of E-Commerce Feature

Facebook users will soon be able to start hailing an Uber ride without leaving the Messenger app. The new partnership will also allow the Uber service to capitalize on Facebook Messenger’s millions of users. Facebook plans to add other ride-sharing companies in the coming months. The new service is part of Facebook’s strategy to emulate rival Asian apps such as WeChat, which already allows users to message each other, hail rides, and shop for goods and games. Continue reading Facebook Adds Uber Ride-Hailing Service to Messenger App

Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed

Recently, Amazon has been offering discounts on sneakers and video games to its Prime members, prompting some industry watchers to predict an impending price war with discount shopping site Jet.com. Operating in private beta, the members-only Jet offers cheaper prices by lowering order fulfillment and shipping costs. The belief in the possibility of a price war is rooted in recent history: Jet was founded by former Amazon employee Marc Lore, whose previous company Diapers.com was the focus of a heated price war that ended with Amazon’s 2010 acquisition. Continue reading Is a Price War Brewing Between Amazon.com and Jet.com?

Google is becoming a major player in same-day package deliveries, taking on the likes of Amazon and eBay this holiday shopping season. The Google Express service — currently available in cities such as Boston, Chicago, New York, Los Angeles and San Francisco — handled 50 percent more toys during the two weeks after Thanksgiving, while book sales jumped more than 30 percent. Analysts estimate that up to 40 percent of Google’s core search business is tied to e-commerce. Continue reading Google Takes On Amazon with its Same-Day Delivery Service

E-commerce service eBay has remodeled its mobile app to meet the shopping preferences and habits of its customers. The company is starting with a new app for the iPad available now in anticipation of the holiday shopping season. The iPad app displays a page of curated content that reflects a user’s current and previous item views in addition to a list of recommendations to match user preferences. Collectively, the page is a Pinterest-like display of new items to discover and buy. Continue reading New eBay App Intends to Improve Mobile Shopping Experience