Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers