To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies

Apple announced that it has been underestimating the number of readers using the Apple News app to read news from more than 100 publishing partners. The company is working on fixing the problem, but for now, neither the publishing partners nor Apple know how popular the app has become. Publishers need an accurate number to manage their advertising strategies. Executives at the publishing partners have been underwhelmed by the reported traffic from the Apple News app so far. Continue reading Apple News App Glitch Causes Underreporting of Readership

SoundCloud, which has mixed music and community for eight years, now boasts 150 million registered users who have uploaded over 100 million tracks and clips. Such artists as Prince, Snoop Dogg, Beyoncé and Drake have used the platform to release special tracks, remixes and promos. But as SoundCloud transitions from a free service with unlicensed content to one that licenses content and shares revenue, it teeters between two different creative models and the potential of a major breakthrough or bust. Continue reading SoundCloud Signs Warner, Grows Mix of Music and Social Media