YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

In less than six years, a significant percentage of the world’s population is projected to own a mobile phone. That is 90 percent of all people over the age of six by year 2020, according to the latest Ericsson Mobility Report. And even within those parameters, smartphones only account for about 37 percent of total mobile subscriptions. There is still opportunity for growth, especially as the rising trajectory for mobile video consumption continues to push the demand for “smarter phones.” Continue reading Mobile Devices to Reach Most of World’s Population by 2020