Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

The National Association of Theatre Owners, which currently maintains 32,000 U.S. screens, and the Motion Picture Association of America announced in a joint statement yesterday that their anti-piracy policies would now include powering off wearable devices. “As part of our continued efforts to ensure movies are not recorded in theaters,” the groups explained, “we maintain a zero-tolerance policy toward using any recording device while movies are being shown.” Continue reading NATO, MPAA Update Anti-Piracy Policy to Include Wearables

YouTube has unveiled the “YouTube WatchMe for Android” project, which provides app developers with the ability to integrate live streaming into their Android apps. The open source project is available on GitHub, but so far, the project only offers a reference app where a user simply presses a button in the app to start and stop broadcasting. Eventually, YouTube plans to develop a toolkit that will help developers include a broadcasting capability for their own apps. Continue reading YouTube WatchMe Project Brings Live Broadcasting to Apps

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Major stores including Walmart, Gap, Rite Aid and CVS will no longer allow the use of Apple Pay. Instead, these companies are trying to push their own app, known as CurrentC, which would enable customers to pay directly with their checking accounts. CurrentC would save the retailers money on credit card transaction fees, but consumers seem to have already adopted ApplePay. In the first 72 hours of the Apple Pay launch, the service registered one million credit cards. Continue reading Retailers Block Apple Pay Despite Early Popularity with Users

Facebook’s new “Rooms” app is reminiscent of the Internet bulletin boards and chatrooms of old. The iOS mobile app allows users to create discussion boards on almost any topic and chat with people they may or may not know. Participants can use any username they want and they can change usernames in different rooms. Unlike traditional text-heavy, desktop-based chatrooms, the Rooms app is designed for users to post videos and images and have online discussions on-the-go. Continue reading Rooms: Facebook Embraces Anonymity with New Chat App

During yesterday’s Code/Mobile conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki said that the online video platform is currently exploring options regarding new subscription services. While specifics were not offered, Wojcicki told Peter Kafka and Liz Gannes of Re/code during the onstage interview that an ad-free service was being considered. Consumers “will either choose ads, or pay a fee, which is an interesting model,” said Wojcicki. “We’re thinking about how to give users options.” Continue reading YouTube CEO Discusses the Possibility of Video Subscriptions

Facebook, which reaches around 1.3 billion people monthly, currently makes up 20 percent of traffic to news sites. The social media platform provides around 30 percent of U.S. adults with news, acting as the leading news source for many consumers. Facebook, which sees itself as a personalized newspaper, is hoping to lead the change in how readers consume journalism. The company, along with other social media sites, could potentially control the future of certain news sites. Continue reading Social Trend: Facebook Changing the Direction of Journalism?

Microsoft recently launched a new section on its website to provide the public with access to various projects in development. Microsoft Garage started in 2009 within the Office Labs group as a place for employees to work on innovative new ideas. Until last week, The Garage was largely an internal effort that supported side projects, hackathons and science fairs. The Garage is now offering public access to 16 free consumer-facing apps across Android, Android Wear, iOS, Windows Phone and Xbox One. Continue reading Microsoft Opens The Garage, Unveils Wild Ideas of Employees

Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

Microsoft is joining Apple, Fitbit, musician will.i.am and others gearing up to offer new smartwatches. Microsoft’s wearable — a smartwatch that will track your heart rate, work across different mobile platforms, and run for more than two days of regular use before needing a charge — is expected to launch in the next few weeks. A name for the device or its retail cost is not yet known. Microsoft joins a growing field as the wearable tech market is forecasted to be worth $7.1 billion as early as next year. Continue reading Microsoft Plans to Debut New Smartwatch in Next Few Weeks

The CNNgo app for tablets and desktops may just be what the future of television will look like. The app opens automatically to a live feed of the current show airing on CNN, and along the bottom, viewers can browse video, text, tweets, and photos related to the live programming. Another menu shows segments about different topics from the past couple of hours or days. The app abandons the traditional linear and often problematic model of consuming television news. Continue reading CNN App Combines VOD and Live TV on One Second Screen

One of France’s largest banks, Group BPCE, is teaming up with Twitter to let their customers transfer money to friends or charities via tweets. Payments will be managed by the bank’s S-Money service that allows transfers via text messages and uses credit-card security standards. Twitter users can also now listen to select iTunes and SoundCloud tracks via a new audio feature launched last week. Users can listen to music while reading tweets, and even buy tracks directly from the iTunes store. Continue reading Twitter Launches Money Transfers and Access to Music Tracks

During a 90-minute event at its headquarters in Cupertino yesterday, Apple unveiled two new iPads (the iPad Air 2, starting at $499, and the iPad mini 3, starting at $399), a 27-inch iMac with 5K Retina display, and its new operating system, OS X Yosemite. CEO Tim Cook explained that the new Apple Pay mobile payment service will launch on Monday with more than 500 partners including American Express, MasterCard and Visa. Cook also said that the Apple Watch would be available early next year. Continue reading Apple Introduces Two New iPads, 5K iMac and OS X Yosemite