Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Last week, the FTC sued Amazon for allowing kids to make unauthorized in-app purchases from their parents’ smartphones. Like other tech giants, Amazon has settings to prevent kids’ accidental charges. When confirming the first in-app purchase, users can select a setting to require a password for future purchases from the Amazon App store. Apple has a similar policy, while Google offers an option to let users enter a password once to make purchases for the next 30 minutes. Continue reading The Purchasing Policies That Regulate Kids’ In-App Purchases

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts

Amazon’s new Fire smartphone features sensors and front-facing cameras that provide a different perspective depending on how users hold, view or move the phone, leading to the expectation that it should increase demand for 3D applications. This 3D display tech is called dynamic perspective. Mobile software developers are hoping that Amazon’s advertising efforts and massive scale will promote 3D more successfully than other 3D phone makers have in the past. Continue reading Amazon Fire Could Help Boost Adoption of 3D Smartphones

Apple unveiled a new version of iTunes Extras that offers Apple TV users access to bonus content for movies they buy through iTunes. It also enables studios to dynamically update content related to their films. The update comes as Hollywood looks to provide film fans with added incentives to purchase digital movies. In the wake of declining DVD sales, the studios are hoping consumers will turn to digital purchases rather than renting or watching via subscription VOD services. Continue reading Apple TV Users Can Access Bonus Content with iTunes Extras

In the wake of the Supreme Court’s ruling that Aereo’s online TV streaming service violated copyright law, company lawyers have filed a letter with a New York district court claiming that Aereo now views itself as a cable provider. If Aereo can obtain a license, it contends that it is entitled to the same protections as other providers paying royalty fees. This is a dramatic shift in strategy for the company that previously said it would shutter if the Supreme Court did not rule in its favor. Continue reading Aereo Shifts Gears, Tells Court it is Now a Cable Provider

Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Beacons, hardware devices that can be detected by mobile apps, have seen interest from fields other than just retail. According to a new report from ABI Research, retail is one of the smallest markets for iBeacon and Bluetooth Low Energy-powered devices. While stores can better communicate with customers via apps — through special offers, alerts and ads — even more interest has developed in asset tracking, personal location, and connected home markets. Continue reading Beacon Market Projected to Reach 60 Million Devices by 2019

Last week, we reported that Microsoft was joining Qualcomm and 50 other members of the AllSeen Alliance, in an effort to develop open source standards for the Internet of Things. Yesterday, a group of tech companies led by Intel announced the formation of a competing organization. The Open Interconnect Consortium — which also includes Atmel, Broadcom, Dell and Samsung — similarly plans to develop standards for wirelessly connecting devices to each other and the Internet. Continue reading Open Interconnect Consortium Plans to Develop IoT Standards

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

Adtile, a startup that promotes interactive mobile advertising, has raised $4.5 million in Series A funding, with plans to introduce an app-style store for mobile ads. Adtile’s Motion Ads format encourages users to play with ads by shaking and turning their phones. The result could be spilling a virtual coffee cup, for example, that then displays a list of nearby stores. Building these ads can be an extensive process, so the store plans to sell pre-designed and pre-coded Motion Ads. Continue reading Adtile Plans New App-Style Store for Interactive Mobile Ads

Federal regulators are beginning to look into video games that follow the freemium model to determine whether or not they mislead consumers about costs. The idea behind this model is that users can download the game for free, but they need to pay in order to get further within the game. By claiming that the game is free, vulnerable players, such as children, can get sucked in before paying more and more money without realizing the true cost. Continue reading Federal Regulators Analyze the True Cost of Freemium Games

Google has been sued for violating federal wiretapping laws by collecting personal data as part of its Street View project. The Supreme Court rejected to hear Google’s appeal regarding the class action lawsuit for secretly collecting email, passwords, and other personal info for the mapping project. The case will go forward in the lower court as Google maintains its innocence. The case highlights a rising public push for protection of privacy over data usage for commercial gain. Continue reading Supreme Court Allows Case Against Google’s Mapping Project

Qualcomm has acquired Wilocity, a Sunnyvale, California-based startup that works with a high-speed wireless technology called WiGig, which operates at a much higher frequency than Wi-Fi. WiGig has been considered as a potential replacement to wires for sending videos between components in the same room. It could transfer multiple 4K video streams, while Wi-Fi can only handle one. The bet is that WiGig will also become a standard feature on smartphones and other mobile devices. Continue reading Qualcomm Acquires Wilocity in Pursuit of WiGig Technology

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition