Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

LinkedIn recently announced that it now has more than 300 million registered users, about two-thirds of which are based outside the United States. While the company has not specified how many of the 300 million are active monthly users, it reported 139 million monthly unique visitors and 48 million Slideshare visitors for the fourth quarter of 2013. During that same period, LinkedIn noted that 41 percent of its traffic came from mobile devices, a percentage it expects to continue increasing. Continue reading LinkedIn Has 300 Million Registered Users, Mobile Use on Rise

Rather than copying Chromecast to webOS, LG released an open source Connect SDK late last week that integrates media casting, making it easier for developers to bring their apps to connected devices such as Roku streaming boxes, Google’s Chromecast, Amazon’s Fire TV and LG’s own TV sets. By combining existing multiscreen and home sharing protocols such as Google’s Cast SDK, DLNA and DIAL, developers’ mobile apps only need one set of code to work on a variety of big screen devices. Continue reading LG Launches Open Source Connect SDK for App Developers

Major record labels Sony, Universal and Warner Music, along with indie label ABKCO, filed a lawsuit in New York State Supreme Court in Manhattan last week, claiming that streaming music service Pandora is violating New York’s common-law copyright protections by using songs recorded prior to 1972 without licenses. The suit acknowledges that older songs are not protected under federal copyright, but contends that Pandora needs permission to use them under state law. Continue reading Labels File Copyright Suit Against Pandora Under State Law

Nike may be gearing up to shut down its wearable hardware efforts, after laying off the majority of its FuelBand fitness tracker team. The 70-person team, part of the tech-focused Digital Sport division, is responsible for developing and revising hardware including the FuelBand and Nike+ sportwatch. A person familiar with the matter told CNET late last week that about 70 to 80 percent of the team was let go. However, employees from Nike Digital Tech, responsible for Web software, were reportedly not affected. Continue reading In Strategic Move, Nike Lays Off Majority of FuelBand Team

Last week, the five largest U.S. cellular carriers and leading smartphone makers announced a voluntary commitment to add new anti-theft tech to devices being released next year. Supporting companies include Apple, Google, HTC, Huawei, Microsoft, Motorola, Nokia and Samsung. The commitment means that devices sold after July 2015 will have the ability to allow users to wipe data remotely, and prevent the device from being reactivated without permission from the owner. Continue reading Carriers and Smartphone Makers Commit to Anti-Theft Tech

As a follow-up to its original $700 4K media player, Sony has announced a new model, the FMP-X10, that will provide access to Sony’s Video Unlimited 4K download library and be able to stream 4K Netflix content. The new player, available this summer, will be compatible with Sony Ultra HD sets and include 1 terabyte of storage. A price has yet to be announced. Sony’s Video Unlimited 4K library currently features more than 200 titles (45GB-60GB files), about 50 of which are available for free. Continue reading New Sony Media Player to Access 4K Library and Stream Netflix

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

Google is working towards creating a build-it-yourself modular smartphone, one that will allow users to build the perfect smartphone based on their individual needs. The device is being developed through Project Ara, part of the Advanced Technology and Projects group at Google. The group is developing a smartphone that features an open-source hardware platform. Customers would start with a base hardware piece called Endo, and then add features through plug-and-play modules. Continue reading Google Releases Developer Kit for Project Ara Modular Phone

DARPA’s Mobile Hotspots program is converting retired RQ-7 Army drones into wireless hotspots to provide Wi-Fi to soldiers in remote areas. The drones will be able to transfer data at one gigabyte per second — about the same connectivity of a 4G smartphone — to give troops the same communication capabilities, including access to tactical operation centers and mission data, that others in more central conflict zones have. DARPA is retrofitting the drones with small Wi-Fi antennas. Continue reading DARPA Converts Army Surveillance Drones into Mobile Hotspots

After raising nearly $145,000 on Kickstarter, antenna maker Mohu plans to release its Channels TV adapter this June. The Mohu Channels device is a TV adapter that combines free over-the-air HDTV broadcasts with online video streaming services, such as Netflix, YouTube, and Hulu Plus. Mohu also hopes to include the ability to play back local files, time shifting functionality to pause and fast forward through live programming, and an Android app that can be used as a remote. Continue reading New Mohu Channels Adapter Combines Streaming and HDTV

Wireless carrier Sprint and streaming music service Spotify are reportedly joining forces to push the music service out to Sprint’s customers, similar to a plan already underway between AT&T and Beats Music. The new partnership will include free Spotify trials for Sprint customers and the option to pay for the music service using Sprint’s billing system. Spotify’s premium service costs $9.99 per month, although some Sprint customers will likely qualify for discounts. Continue reading Sprint and Spotify Partner to Promote Streaming Music Service

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Facebook is preparing to provide remittances and electronic money in an effort to extend non-ad revenue. The company applied for an e-money license in Ireland that would allow users to store and exchange money through its social network. Facebook would generate revenue by charging commission for each transaction. At least three London startups — TransferWise, Moni Technologies and Azimo — have discussed potential partnerships with Facebook regarding financial services. Continue reading Facebook Could Expand into E-Money Mobile-Payments System