According to U.S. Intellectual Property Enforcement Coordinator Victoria Espinel, the administration has outlined a number of action items for the coming year that include improvements to transparency in IP policymaking, international negotiations, law enforcement communication with IP stakeholders, and education regarding fair use. The annual report also examines technology such as mobile apps, 3D printing and IP-compliant software. Continue reading Government Report Outlines New Plans for IP Enforcement

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Netflix today announced the launch of Netflix Families, a new destination site intended to promote Netflix’s family-friendly offerings. The website features Netflix recommendations for parents and children, streaming tips and promotional content. Also, Amazon announced that it has added more than a thousand books, games, educational apps, movies and TV shows to its Kindle FreeTime Unlimited, including kids’ titles from Disney, Warner Bros. and Electronic Arts. Continue reading Netflix and Amazon Continue Pursuit of Younger Audience

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Apple has created software specifications that it hopes will encourage developers to build game controllers for its computers and mobile devices including iPads, iPhones and iPod touches. The company says the specs are designed to ensure that controllers “have consistent sets of control elements that both players and game designers can rely on.” According to the document, “Controllers must enhance gameplay — they must not be required.” Continue reading Apple Plans Support for Third-Party MFi Game Controllers

Technicolor, working with Portrait Displays, has developed a new standard for guaranteeing the hue quality across computer and mobile device panels. The Technicolor Color Certified Program will provide displays that meet the standard with a seal of approval. “For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps,” explains Engadget. Continue reading Technicolor Certified Program Ensures Hues Across Devices

“TV Everywhere” and “cord-cutting” were major themes at this week’s NCTA Cable Show in Washington, D.C. where the industry presented technologies intended to sustain its relevancy. Examples included Roku and Xbox as cable set-tops, smartphones as remotes, iPads as TVs, a Slingbox product from Arris and more. Comcast unveiled its X2 cloud DVR and TiVo is expanding its TV Everywhere options with a new Web portal. Continue reading NCTA Cable Show: Battling Cord-Cutting with Technology

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

Microsoft and Best Buy announced yesterday that they are teaming up to convert the computing sections of 600 Best Buy locations into new in-store retail shops called Windows Stores. The 1,500-2,200 square feet mini-stores plan to feature an array of Microsoft products including computers, phones and Xbox video game machines. Windows Stores will be distinctly designed featuring prominent Microsoft colors and logos, and plan to start opening this summer. Continue reading Windows Stores: Microsoft and Best Buy Team on Retail Space

During the NCTA Cable Show this week in Washington D.C., Comcast CEO Brian Roberts unveiled the X2 cloud-based entertainment platform that will enable Xfinity TV subscribers to access live and on-demand television programming, online video, personalized recommendations and apps across platforms including computers, smartphones, tablets and TVs. The company has also upgraded its current X1 platform with a new “Send to TV” feature that allows users to send Web content to their set-top box. Continue reading NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media