TikTok had its first official presence at the Cannes Lions Festival of Creativity on the French Riviera, where the ByteDance mobile video platform competed with the likes of Amazon, Netflix, Activision Blizzard, Spotify, Reddit and Meta Platforms for the attention of the world’s biggest brands and top advertising agencies. Touting its viral appeal and popularity among key demographics including Gen Z, millennials and social influencers, the company hosted a cabana on the beach with dedicated space to make TikTok videos, held meetings in a nearby suite and participated onstage at the Palais des Festivals. Continue reading TikTok Expected to Triple Ad Revenue to $12 Billion in 2022

Pinterest’s Idea Pins creator platform has been described as a cross between TikTok videos and Facebook Stories. Now the social platform is extending brands’ similar creativity with Idea Ads, which can also combine video, images and music. Idea Ads can be created by the brands themselves or in collaboration with a Pinterest user, in which case the results are categorized as “Idea ads with paid partnership.” The idea is to extend brands boxed-in by video-first platforms the chance to engage users with mixed media for elements critical to DIY projects, like a printable ingredient or supply lists. Continue reading Pinterest Debuts New Ad Formats and Paid Partnership Tool

Netflix has unveiled new mobile game titles, including some derived from the streamer’s popular shows. Games developed from “The Queen’s Gambit,” “Too Hot to Handle” and “Shadow and Bone” join a gaming lineup that Netflix hopes to grow from an existing library of 22 to at least 50 titles by December, the company revealed at its annual Geeked Week virtual event, which wrapped on Friday. The games are available on iOS and Android, requiring users to authenticate their Netflix accounts. The streamer also introduced game-inspired animated series, including “The Cuphead Show!” and “Sonic Prime.” Continue reading Netflix Builds-Out Its Game Portfolio and Unveils New Series

Apple unveiled a slew of new tech at WWDC 2022, previewing macOS Ventura, iOS 16, iPadOS 16, watchOS 9, the next MacBook Air with new M2 chip, the Apple Pay Later service, password updates, new security features and more. Propelled by the tagline “Personal is powerful,” iOS 16 is crafted around helping customers create individual experiences, with ways to customize the Lock Screen, organize desktops and optimize video calls. The Stage Manager feature of macOS 13 Ventura allows easier multitasking and promises updates to improve Spotlight and Apple Mail. Safari is substituting “passkeys” for passwords, allowing users to login to websites using their iPhones or Macs. Continue reading WWDC: Apple Unveils macOS Ventura, iOS 16, MacBook Air

Sheryl Sandberg announced that she will be resigning from her 14-year tenure as the chief operating officer of Meta Platforms, the company formerly known as Facebook. She will be replaced by Meta’s chief growth officer Javier Olivan and maintain a seat on the company’s board of directors. Sandberg will work with Meta CEO Mark Zuckerberg to transition out of her role as COO and officially step down this fall. Recognized by Zuckerberg and others as the primary architect of Facebook’s advertising business, Baird analyst Colin Sebastian said Sandberg developed “one of the strongest business models in the digital economy.” Continue reading Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

During Apple’s Q2 conference call a few weeks ago, CEO Tim Cook admitted China’s new COVID-19 lockdowns would result in supply chain disruptions causing as much as $8 billion in lost sales this year. Although Cook tried to emphasize Apple’s supply chain as “truly global,” with manufacturing in the U.S. and elsewhere, the company’s reliance on China could be problematic, and reports are surfacing that sources at the company are saying Apple is now on the hunt for production locations outside China, with India and Vietnam, where Apple already has small manufacturing operations, mentioned as candidates. Continue reading Apple Said to Be Exploring Production Options Outside China

Apple has unleashed an ad campaign to raise consumer awareness of the features it has developed to mitigate the privacy risks associated with data brokers who market users’ mobile data, selling everything from browsing history to shopping habits, contacts and location data. The 90-second spot, running this summer on broadcast and social media in 24 countries, is conveniently timed as a message to global regulators who have Apple in its crosshairs for a closed ecosystem some say is anticompetitive. The ad extends messaging CEO Tim Cook initiated in 2018 with his “data industrial complex” speech. Continue reading Apple Campaign Exposes Data Auctions as Privacy Concern

Facebook is ending its Nearby Friends feature and halting other location-tracking data collection. Location history, background location and Weather Alerts will be discontinued globally due to “low usage.” The change reflects consumers’ increased caution over personal data and movement tracking. The Meta Platforms unit says as of May 31 the features will stop collecting information, and by August 1 previously collected location history and background location data will be deleted. Users can log in to Facebook before August 1 to view or download their data. Continue reading Facebook Shutters Nearby Friends and Other Data Collection

Apple, Google and Microsoft have joined forces in a rare intercorporate collaboration to create passwordless sign-in technology that relies on smartphones to sign-in. The tech giants announced last week that they are coordinating support for the passwordless sign-in standard, developed by the World Wide Web Consortium (W3C) and the FIDO (Fast Identity Online) Alliance. As a result, by the end of the year users of any of the three operating systems should be able to sign-in to any app or website when using supporting browsers from their nearby device. Continue reading Microsoft, Google, Apple Unite Behind Passwordless Logins

European regulators on Monday hit Apple with an antitrust charge, alleging it has created a “closed system” for contactless mobile payments. The so-called statement of objections says the iPhone maker has abused its market power by favoring its Apple Pay for mobile contactless payments to the detriment of third-party services like PayPal, which reportedly helped initiate the charges. The European Commission says it has reason to believe Apple withheld access to its NFC inputs in order to suppress other mobile-wallet app developers from competing with Apple Pay, which the Commission called “a closed ecosystem.” Continue reading EU Hits Apple with Antitrust Objections Over Mobile Payments

Apple is reportedly poised to compete in the modem market. The company is said to be laying the groundwork to create chips that control the Internet connectivity of its mobile devices, including the iPhone, iPad and Apple Watch. In theory, the move paves the way for an always-on future where smart glasses and augmented reality achieve ubiquity, and iPhones and other Apple mobile devices have faster download and streaming speeds. Observers say Cupertino’s high bar to entry means creating a chip that outperforms those made by Qualcomm, current manufacturer of Apple’s connectivity chips. Continue reading Apple Eyes the Modem Chip Market Dominated by Qualcomm

Apple’s fiscal Q2 was one of the best quarters in its 46 years of business. The company reported record revenue of $97.3 billion, up 9 percent year-over-year, far outperforming analyst expectations of $94 billion. More than $28 billion in operating cash flow and a return of nearly $27 billion to Apple shareholders resulted in the January through March period. But Apple warned that the outlook could dim in the current quarter, with China’s COVID-19 resurgence threatening to slow manufacturing, stymying sales by anywhere from $4 billion to $8 billion in fiscal Q3. Continue reading Apple Reports Record $97 Billion Quarter but Somber Outlook

Meta Platforms’ stock price jumped 18 percent Wednesday on Q1 results that while not great were better than expected. Revenue was up 7 percent, to $27.9 billion, the most listless growth rate since Facebook’s May 2012 IPO. Reality Labs, the division driving the company’s metaverse ambitions, beat analysts’ expectations with revenue of $695 million, but the unit lost about $3 billion. Reality Labs is a large investment in a next-generation platform “comparable in value to the leading mobile platforms today,” Meta CEO Mark Zuckerberg said. Continue reading Lowered Expectations Drive Meta Stock Rise on Q1 Earnings

Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform