Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

The live streaming site Ustream increased its viewership recently with the help of citizen journalism. During the manhunt for Boston bombing suspect Dzhokar Tsarnaev, live information was streamed from a police scanner via the free platform. The site drew an audience of 2.5 million, with 265,000 simultaneous viewers at its peak moment. Notably, nearly half tuned in from their mobile devices. Continue reading Citizen Journalism: Ustream Covers Boston Manhunt Live

The Associated Press Twitter account was hacked yesterday with a false report involving explosions at the White House. The account was quickly suspended, but not before the news had been retweeted thousands of times, resulting in a temporary yet sharp drop in the Dow and news outfits clamoring to ascertain details. Although the account is active again, the news agency has nearly 2 million less followers, which Twitter explains could take up to 24 hours to repair. Continue reading AP Twitter Account Hacked: Underlines Need for Security

As broadcasters continue to battle the unauthorized distribution of their shows via Aereo, CBS announced that it has acquired a minority stake in Syncbak, a company that allows local TV stations to stream their content online. Syncbak’s technology enables the delivery of broadcast signals to smartphones and tablets. The service is currently being tested by more than 100 TV stations (including CBS, ABC, Fox and NBC affiliates) in 70 markets. Continue reading Potential Aereo Rival: CBS Invests in Streaming TV Startup

Swedish-based video-on-demand firm Voddler has launched LiveShelf, which the company describes as the world’s first legal film storage and sharing service. It is currently available to users in Scandinavia and Spain, with expansion into Europe and Russia expected shortly. The product combines digital locker technology with file sharing, allowing users to invite friends to stream their legally acquired films via the Internet. Continue reading Voddler Launches Legal Movie Storage and Sharing Service

In an appeal that potentially raises the stakes regarding the future of television, broadcasters including Fox, PBS and Univision are asking a New York appeals court to reconsider its decision that allows Barry Diller-backed startup Aereo to retransmit over-the-air TV broadcasts to mobile devices. Earlier this month, we reported that the U.S. Court of Appeals for the Second Circuit in New York had upheld a ruling in favor of Aereo. Continue reading Broadcasters File Appeal in Response to Aereo Decision

Though it won’t be widely available at first, a new, faster version of Wi-Fi is set to hit the market this year. It will give users the speed to download an entire television series in less than one minute. Called 802.11ac, it can triple the current norm’s typical speed, according to wireless experts, meaning it can handle more than a billion bits of data per second in ideal settings. Continue reading Wireless Development: High-Speed Wi-Fi Set to Launch

Pay TV operator Dish Network announced yesterday that it has placed a $25.5 billion bid for wireless carrier Sprint Nextel, which is presently ranked third in the U.S. behind Verizon Wireless and AT&T. Dish Network’s chairman and former CEO Charlie Ergen is hoping to bridge the gap of current wireless models by offering customers faster and more affordable television, high-speed Internet and cellphone services in a single package. Continue reading Dish Network Submits $25.5 Billion Bid for Sprint Nextel

What will the smartphone of the future look like? According to Mark Rolston, creative director for Frog Design, the smartphone may be reaching the end of its evolution. This doesn’t mean small steps forward won’t be taken with hardware, software and design, but it is unlikely we’ll see any more innovative leaps, he suggests. And this doesn’t mean the smartphone will die, but we should expect it to become part of a world of connected devices. Continue reading The Smartphone of the Near Future Will Focus on Sensors

The data coming from cell phones carries with it a huge amount of information about users’ real-world activities and has for years been under lock and key. But now an increasing number of wireless carriers are mining and repurposing that subscriber data to track statistics about how people are living their lives and selling the data to businesses and city planners. This is information that experts believe could change societies. Continue reading Wireless Carriers Selling Subscriber Data to Businesses

Soap operas “One Life to Live” and “All My Children,” which ABC cancelled in 2011, will have a digital revival starting later this month when they return online. Production company Prospect Park licensed the soaps from ABC and plans to launch new episodes via Hulu Plus, iTunes and its own Online Network. The revamped shows are said to have more provocative content in order to attract a younger, contemporary audience. Continue reading Cancelled Soap Operas Return as Online Only Programs

During Verizon CEO Lowell McAdam’s speech at the NAB conference on Tuesday in Las Vegas, he noted that roughly half of the traffic on Verizon’s mobile networks currently involves video. And by 2017, Verizon expects that percentage to grow to two-thirds. Is this the average trend across mobile consumption or is Verizon an exception? The answer may lie in LTE. Continue reading Verizon CEO Says LTE is Steering Rise in Mobile Video

The Federal Trade Commission has made changes to the COPPA laws in regards to the definition of a “children’s app.” Changes to the online privacy rules will go into effect July 1, with an emphasis on data collection practices, which could mean that requesting information or images from mobile devices could be viewed as a violation. Several developers are scaling back on game production in order to avoid being penalized by the FTC. Continue reading COPPA Changes Could Affect Mobile Game Development

On Tuesday at NAB, Verizon chairman and CEO Lowell McAdam joined a growing contingent of consumers and insiders who believe the answer to combating cord-cutting is for the television industry to allow for a-la-carte cable subscriptions. He thinks it would be an answer to ongoing consumer pressure and says he understands when consumers ask questions such as, “Why should I have to pay for 300 channels?” Continue reading NAB 2013: Verizon CEO Supports A La Carte Programming

According to Ad Age, the Intel Media TV Service has all the components that consumers want. The interface is beautiful, the remote is simple and the cloud-based DVR doesn’t require anyone to hit “record.” Algorithms are built in to learn what users like and recommend new content, it syncs easily with social networks, there is effortless co-viewing with distant friends, it works on mobile devices and more. Continue reading Intel Stands to Reinvent Cable TV with Media TV Service